First Half Of The Department Store Performance Decline, "Chinese Aunt" To Save The Field

< p > by the end of August, 79 companies listed on the A share market had handed in the "mid-term examination report card".

According to the recently released statistics of the ranking of retail sales statistics in the first half of 2013, 36 listed companies in the 79 listed a href= "//www.sjfzxm.com/news/index_c.asp" > retail enterprises < /a > had a decrease in net profit growth in the first half of the year, with a decrease of 47%. 36 of the 36 Department stores had 14 net profit growth, accounting for 38.8%, while supermarkets were worse than department stores.

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< p > corresponding to the data released by the China Electronic Commerce Research Center, the scale of China's online retail market in the first half of 2013 was 754 billion 200 million yuan, up 47.3% from the same period last year, accounting for 6.8% of the total retail sales of social consumer goods. This proportion will continue to expand, and it is expected to exceed 7% by the end of this year.

Many retailers have said that the electricity supplier will never replace the traditional < a href= "//www.sjfzxm.com/news/index_c.asp > retail channel < /a >, but in the first half of this year, the impact of the electricity supplier on traditional retail has not been underestimated.

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< p > < strong > supermarket is worse than department store, < /strong > /p >

< p > statistics show that the revenue growth of department stores in the first half of this year is only a single digit. Net profit and gross margin are at a low level. Compared with last year, the performance has not improved much.

Of which the number of sales growth ranked first in Nanjing, 38.05%, and China Union shares 33.2% to second.

In addition, the total revenue of Guang Bai shares in the first half of this year was 4 billion 59 million yuan, an increase of 13.43% over the same period last year, which has increased by 10.7% over the first half of the year, with a net profit of 111 million yuan, up 10.06% from the same period last year. It is second to none in the department store industry in Guangzhou.

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< p > however, in the supermarket category, except for Yonghui supermarket's net profit growth of 100%, the operation of his supermarket company is worse than that of the department stores. The net profit of many supermarket chains such as Yongwang, bu bee lotus, Huarun Wanjia and PARKnSHOP declined. The reason was pointing to the increase of the mainland's economic easing operation cost.

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< p > > for this reason, Chen Peiwen, managing director of the a href= "//www.sjfzxm.com/news/index_c.asp" > Yong Wang /a > supermarket, frankly, whether Hongkong or the mainland, the company has been affected by the economic slowdown, resulting in the new store revenue is not as expected and the operating cost is rising.

Lotus also analyzed that in the past two years, wages and rents rose, year-on-year sales growth and gross margin declined. Net profit decline is becoming a common situation in the supermarket industry.

DDT released the "China retail force 2013" shows that last year, the annual income of employees increased by 5%~10%, and the average rental rate of commercial real estate increased by 3%~5% every year. The average annual rent increase of gold business circle even reached 10%.

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< p > < strong > > "Chinese mother" becomes a life-saving straw < /strong > /p >

< p > however, the hot sale of gold jewelry in the first half of this year has given the retailers a consolation.

The statistics show that sales of gold, silver and jewelry reached 35.4% in the first half of the year, and contributed 36.8% to the overall retail sales growth.

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< p > "in the first half of the year, the growth of gold with high unit price was about 30%, which directly stimulated the growth of department store sales. If there was no gold sales, the performance of many department stores in the first half of the year would be even worse."

In April and May, after the gold price cut, Beijing, Shanghai, Guangzhou, Tianjin, Fujian and other places staged a breathtaking gold rush.

This makes the "Chinese mother" famous, and in the growth of other commodities in department stores, gold has become a life-saving straw in the department stores.

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