Dangdang Enters The Clothing Market And Releases Thousands Of New Products.

< p > B2C website Dangdang network recently held a "bound" theme Dangdang net autumn winter < a href= "//www.sjfzxm.com/" target= "_blank" > clothing > /a > new release show, including ELLE, MO&CO, GXG, Ordifen, Daphne and other more than 30 clothing brands in 2013 autumn and winter new products debut.

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< p > > according to official introduction, Dangdang clothing positioning is at the top end of the line, and there are already more than more than 2000 online and offline apparel brands. The grand new product show also means that Dangdang has entered the clothing brand on the basis of the principle of "preferential admission", and has constantly opened up the platform to more offline apparel brands.

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< p > this activity is another important action after the launch of Dangdang clothing this year.

At the press conference, Dangdang CEO Li Guoqing (micro-blog) announced the future development strategy of clothing, saying it would further advance the online sale of new clothing, and establish a whole chain and a benign garment ecosystem.

So that consumers can be on the Dangdang network platform to get new products, seasonal goods, anti season goods and other diversified choices.

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Deng Yifei, vice president of Dangdang network and general manager of clothing business department, said: "holding such an experiential new fashion show is Dangdang's fashion breaking. In the future, Dangdang clothing should not only create boutique shopping platform, but also highlight the image quality of P.

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< p > Deng Yifei also said that Dangdang clothing platform will not blindly seek big, the 3000 businesses are Dangdang clothing platform upper limit, must "have screening, has eliminated, like this can strictly control the service quality of the merchant".

According to Deng Yifei, for clothing brands, Dangdang clothing platform is not as big as Tmall, but it has its own advantages.

Tmall traffic is 10 times that of Dangdang, and the number of stores is more than 100 times that of Dangdang, so the traffic bonus will be higher for Dangdang clothing store.

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< p > Deng Yifei pointed out that Dangdang's main target group in the 1-2 line cities, and Tmall's key coverage of the 3-4 line cities, formed a differentiated positioning, for clothing brand operators, it is also a supplement to the market place.

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