Fuanna'S "Big Home" Concept Pioneered The Industry.

< p > in the past two years, influenced by various uncertain and unstable factors such as the domestic and foreign macroeconomic situation, a href= "//www.sjfzxm.com/news/index_c.asp" > Home Textile Industry < /a > growth has seen a certain degree of fluctuation.

Nevertheless, fuanna still achieved a net profit of 136 million yuan in the first half of this year, an increase of 24.46% over the same period last year, and continued innovation to promote industrial upgrading.

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< p > fuanna's theme of autumn and winter in 2013 is the continuation of the spring and summer peacock fashion. The peacocks are the main design inspiration of the elegant peacock. The peacock's image is the main role, and the image of Yang Liping is the best. The design style is unique, the color and flower fashion are bold, and the product's workmanship and quality are more refined, highlighting the noble and elegant temperament.

Lin Guofang, chairman of the company, said that the "big IKEA" one-stop shopping "big home" life hall will be the goal of the company's continuous efforts in the future. The expanding household products category will also gradually meet the requirements of one-stop shopping.

This year, fuanna will continue to encourage franchisees to open large stores, take the "Home Pavilion" of 500 square meters as a breakthrough, and achieve the full display and combination sales of various series and categories of fuanna, so as to further enhance the experience of home culture, enhance the brand image, enhance brand awareness, and form a distinct positioning with other competitive brands.

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< p > industry analysis pointed out that "a href=" //www.sjfzxm.com "fuanna" /a "big home" concept, once again pioneered the industry, extending the art home textiles, from bedroom bedding, soft accessories to household appliances such as living room, bathroom and so on, to provide customers with an overall home decoration solution.

The horizontal extension of such products will promote each other's main business, while the combination marketing strategy will greatly enhance brand culture and customer stickiness and open up long-term growth space.

According to the sales feedback from fuanna's franchisee, sales of household goods grew faster, especially in large stores, and sales increased year by year.

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In 2013, P will further expand the household category, and the idea of "big home" will be further implemented.

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< p > Lin Guofang also said that the move is based on the industrial extension of fuanna's original core of the art home textile, and the "big home" as a strategic development goal. Under the current market uncertainty, the company will combine the personalized needs of < a href= "http:// www.sjfzxm.com/news/index_s.asp" > consumer < /a >, boldly develop new industrial areas, introduce more differentiated products, and achieve industrial upgrading.

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