Retail Industry Is Pforming O2O To Seek Development.

< p > following the official launch of Haining leather city "a href=" //www.sjfzxm.com/news/index_p.asp "O2O" /a "(Online To Offline, i.e. online to offline) one-stop e-commerce paction management platform, Tianhong mall also joined Tencent micro life to create rainbow application platform to provide WeChat services to customers.

The industry said that under the impact of the electricity supplier, this is the traditional retailing industry's trend of helplessness.

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< p > last Friday, Tianhong emporium announced that the company joined the Tencent micro life to create a rainbow application platform. Through the platform, goods, preferences and service information can be uploaded, and customers can get information and enjoy concessions through subscription.

The platform was first launched on the same day in the shopping center of Baoan Central District in Shenzhen, and plans for other 60 stores in Tianhong were launched.

It is understood that this is also WeChat launched the O2O project oriented to the entity retail format, thus completing the important part of e-commerce in WeChat commercialization.

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< p > on this first day, "a href=" //www.sjfzxm.com/news/index_p.asp "Haining Leather City < /a >" one-stop e-commerce paction management platform "of" full network marketing, online and offline linkage (O2O) "- Hai PI Cheng was also formally launched.

At the same time, many retail businesses are also testing water.

For example, Hangzhou Tower, which is intended to be launched into Hangzhou, will launch the official WeChat by 20th anniversary shop and start WeChat marketing. Next, it will also launch APP software, upgrade the official website and launch small games.

Nanjing china merchants have also been building the cloud center of e-commerce platform synchronized offline.

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< p > Shanghai securities investment consultant Huang Changquan said that the impact of e-commerce on the impact of retailers O2O pformation is also the trend of frustration.

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< p > > a href= "//www.sjfzxm.com/news/index_p.asp" > traditional retail trade < /a > pformation O2O concept, immediately win the attention of the funds and institutions.

Tianhong shopping center and Haining leather city all gained two daily trading. Hangzhou Jie Bai also closed trading on Friday.

Huang Changquan said that the focus of funds on Retailer pformation O2O is based on the hype of themes and from the physical store to O2O. There is no very successful case yet.

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