Footwear Industry In Wenzhou Takes Up The "Custom Wind" To Seize The High-End Market

< p > Wenzhou < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > enterprises have created custom wind.

A few days ago, Zheng Laiyi, general manager of Kangnai group, revealed that next month, a new brand KANGNAI collection will be added to the Kangnai Street boutique shoes store, which will realize the "ladder type" custom business from the bottom of the 3 brands of Kangnai, KANGNAI collection and Kangnai family, so that more consumers can enjoy the comfort of "customized leather shoes".

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< p > Kangnai, AOKANG, China a target= "_blank" href= "//www.sjfzxm.com/" > leather < /a > and shoe industry Research Institute of Wenzhou Research Institute launched the "customized leather shoes" business earlier. At present, the Red Dragonfly Group has also set foot in this business.

The customized leather shoes of these units range from 1000 yuan to fifty thousand or sixty thousand yuan each.

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< p > on the 4-6 day of September, 2013 China's < a href= "//www.sjfzxm.com/news/index_c.asp" > International Footwear Exhibition < /a > held in Shanghai. The AOKANG and Kangnai exhibiting the latest technological achievements in the "customized leather shoes" were mainly promoted.

In the AOKANG showroom without shoes, intelligent machines take the place of traditional shoes.

Consumers choose shoes, shoes, feet and orders to buy "customized leather shoes" through the intelligent equipment such as computers.

In the Kangnai exhibition hall, the use of high-end design, the selection of imported shoes and wire Kangnai leather shoes, its "China's high-end custom leather shoes" image is also popular among the people.

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On the 12-13 day of September, the 2013 China Zhejiang Business Service Trade Fair (Zhejiang rendezvous) was held in Hangzhou on the day of P.

The international design and R & D center of China footwear export base is jointly built by Wenzhou Industrial Research Institute, China leather and < a href= "//www.sjfzxm.com/news/" > shoe making industry < /a > Wenzhou Institute of Research Institute.

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"P" > a href= "//www.sjfzxm.com" > China Leather < /a > and Fang Chang of the Wenzhou Institute of shoe making industry research institute believe that "customized leather shoes" has become a new style of Wenzhou famous shoemaking enterprises showing high-end combat capability and grabbing high-end market.

It is understood that in addition to the above well-known domestic footwear brand in Wenzhou began to wrestle "customized leather shoes", there are about 20 shoe companies in Wenzhou are also trying to "customized leather shoes" to seek pformation and upgrading.

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