China'S Garment Industry To Accelerate The Pformation Of Restricted Channel Sales Channels

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< p > in the past two years, the growth rate of China's < a target= "_blank" href= "//www.sjfzxm.com/" > clothing /a > industry has declined continuously, and the performance of a href= "http://sjfzxm.com/news/index_s.asp" > clothing brand "/a" has also declined.

At home, clothing sales have been in a state of low temperature. The cost of shops rents, labor, pportation and other costs is rising. Lack of policy support hinders the stealth of clothing enterprises. On the export side, the economic crisis has caused long-term shortage of international demand, and the volume of clothing exports has declined sharply, coupled with the blow of international trade barriers, making Chinese garment enterprises miserable on exports.

China's clothing industry is facing the dual pressure of internal and external troubles.

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Under the pressure of many pressures, Chinese clothing needs to examine itself. Generally speaking, China's garment industry is deficient in two aspects, one is research and development capability and brand operation. P

Chinese clothing brands do little research and development, and basically rely on copying.

Brand operation starts from products rather than consumer needs.

The second is that the channel is too weak.

Chinese garment enterprises do not have an intensive channel, and the existing channels are small and scattered, resulting in high cost and low profit.

It can be said that the limited channel is the bottleneck restricting the development of China's garment industry.

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In this dilemma, many garment enterprises begin to turn from traditional sales to Internet. E-commerce has become a new trend in the clothing industry. P

Many clothing brands, clothing enterprises and clothing businesses have "electric shock", or build their own B2C platform, or integrate and expand their own channels with the three party e-commerce platform such as Alibaba and clothing network.

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< p > clothing enterprises enter a href= "http://sjfzxm.com/news/index_c.asp" > e-commerce < /a >, which is the beginning of accelerating the pformation and upgrading of China's clothing sales channels, marking the advent of the era of e-commerce in the apparel industry.

E-commerce can help all kinds of garment practitioners to form new core competitiveness and always maintain the dominant position in the fierce market competition.

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