China'S Luxury Industry Has Increased By 2.5% This Year.

< p > Global Management < a href= "//www.sjfzxm.com/news/" > Consulting Company /a > Bain Company Company said in the latest report that the global luxury industry, which lost its momentum in 2013, will grow by only 2% in 2009, which is the slowest growth since 2009.

At a constant exchange rate, the growth rate is 6%, which is better than the 4-5% forecast in bainin and 5% in 2012.

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The growth rate of P has declined from 20% in 2012 to 2.5% this year. China's mainland has almost become the slowest market, and is even overtaken by the Americas that achieve 4% growth.

Bain said that China has pformed into a "mature market". Its consumers are inclined to choose the top grade products of "go to logo" and to go shopping abroad, and the central government's policy of combating luxury and corruption is still remaining.

And the luxury goods giant LVMH Mo t Hennessy Louis Vuitton SA (LVMH.PA) MOET & CHANDON Hennessy LV group and Kering SA (KER.PA) Open Cloud group released three quarter earnings this month confirms Bain's prediction.

LVMH rose by 1.7% to 7 billion 20 million euros in the three quarter ending September 30, 2013, less than 7 billion 240 million euros expected by 15 analysts from Peng Bo society, and sales growth of 8% was also lower than that of Bloomberg analysts. 10% of them were negative revenue growth in fashion and leather goods sectors, and revenue was also lower than expected.

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< p > Kering SA (KER.PA), the concern Gucci Gucci brand in the open cloud group declined 5.4% in the three quarter. The performance continued to be disappointing, and the chief financial officer Jean-Marc Duplaix also admitted for the first time that the sales of Gucci Gucci China fell.

Kering SA (KER.PA) Kai Yun group said that due to the problem of human flow in the three quarter, Gucci Gucci showed uneven regional performance. China's sales fell to "low single digit". Overall sales in Asia Pacific markets, except Japan, declined by 2%. The region's revenues accounted for more than 1/3 of total revenue of Gucci Gucci, while Japan and the United States increased by 10% and 3% respectively, while in Western Europe, the main market continued weakness in Italy, dragging down the overall performance, and revenue fell 2%.

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"P > Claudia D 'Arpizio, one of the Bain partners, says:" the speed of development over the past few years is sure to cool, and the advantage of the luxury brands is that they can now put their energy into the future, not to keep up with the reality. "

LVMH and Kering SA (KER.PA) Kai Yun group has started focusing on "high-end products" in order to raise prices and restrict supply to enhance brand specificity, but the pformation takes time, and so far, little effect has been achieved.

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< p > despite slow growth, Chinese consumers are expected to be the largest luxury customer group in the world. 29% of the customers who purchased luxury goods in China came from China in 2013, and the total volume of luxury goods in 2013 reached 15 billion 300 million euros. China will surpass France to become the fourth largest luxury consumer market in the world, second only to 62 billion 500 million euros in the US, 17 billion 200 million euros in Japan and 16 billion 100 million euros in Italy.

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< p > Southeast Asia is known as "the new Asian emerging market". The luxury paction volume will increase 11% this year than in 2012.

Even if the growth of luxury consumption of international tourists is offset by the reduction in expenditure caused by the cautious mentality of European residents, Europe's growth rate can still be synchronized with the rest of the world.

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< p > from the product category, the accessories category of "a href=" //www.sjfzxm.com/news/index_z.asp "luxury" /a > industry 28% business will grow by 4%, while 25% "a" href= "//www.sjfzxm.com/" target= "_blank" > clothing "/a" will only increase by 1%.

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The sales volume of luxury goods will reach 217 billion euros in 2013, and 212 billion euros in 2012. The development in the two or three quarter is almost stagnant in P.

Bain also predicted that the capacity of the luxury goods industry will reach 2450-2550 billion euros by 2016.

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< p > in addition, the Italy luxury goods industry association Fondazione Altagamma reported that online sales of luxury goods in 2013 will increase by 28% to 9 billion 800 million euros compared to 2012, accounting for only 4.5% of the total global luxury goods sales, 40% of which are accessories trade and 30% of clothing sales.

The organization also says consumers are gradually shifting the "a href=" //www.sjfzxm.com/ "/a" from the secondary line of luxury brands to emerging brands.

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