Designer Zhang Sheng Wins The Red Dot Award Of Oscar In Design Circles.

This year's red dot award visual communication design slogan is "Inspire the world" to stimulate the world. Zhang Buddha's works, Buddha Spirit Buddha, won the favor of the judges because of their deep understanding and innovative design of Buddhist Zen, and stood out from about 6800 works from 43 countries.

The work of Buddha is a secular disciple's practice club, inspired by the Buddhist Scripture Diamond Sutra, using color psychology in four colors to symbolize the different realm of practice. What is particularly clever is that the Buddha is designed for hollowing out, and everything is illusory. If we see each other, we will see the Tathagata. In the outdoor use, the Buddha is part of a mirror. Pedestrians can find themselves in Buddha statues, meaning that all beings are Buddhas, calling for people to appreciate life and treat life well.

Regarding winning the prize, Zhang's idea is: "it can make you know how good you are, and your friends, teachers and customers can praise you, but they can't measure you." I took part in the design contest last year. I am 35 years old. I choose to design or do business. I have to make a decision. It's not my style to be casual. Designing this bowl of rice is gifted to eat. It is trying to have a try, and it is a natural touchstone. The red dot award is the best touchstone.

As the first prize in the global design field, only the excellent works that rarely achieve the highest quality of design will be awarded the reddot red dot award.

It is very meaningful to make a move with the experts from all over the world. Designer How big the difference, I was surprised to win the prize in 2012. At that time, I told my classmates that it was like being knocked down by emerald. 　　

After winning a red dot award, I proved that I still had some talent in design, but I didn't know how high it was. So I contributed again, once again won the red dot award, gained international recognition, and strengthened my confidence in choosing design career.

　　 Zhang Yangsheng's dream of China

　　 Ten years to build the world's top design team

Last year, I went to the red dot Berlin prize presentation ceremony. I saw the works that won the prize. It was very shocking. I was really shocked by the five thunderstorms. Many ideas and ideas were amazing. You said, wow! The design could have done this. I find that the design level of the mainland is very different from that of Europe, obviously behind Korea and Taiwan. 　

After attending the night of designer, I went back to the hotel, drinking beer and thinking about the future, thinking about our design and thinking about the education we experienced from childhood. Thinking of wanting to cry a little bit, I suddenly felt a sense of mission. Before leaving Berlin, I made such a decision to give myself 10 years to build a world-class design team. Chinese design is not Chinese football, Chinese can create more, Chinese people never lack of excellent designers. What we lack is how. Innovative thinking A little more courage and a little more courage, as long as we dare to break the old mindset, we can produce excellent things. I firmly believe this. I hope more people will come to help me and realize this Chinese dream with me.