Adidas Opens Reebok Fitness Brand

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< p > > according to the plan, < a href= "http:// www.sjfzxm.com/news/index_x.asp > > Reebok < /a > the fitness concept store in India not only provides a series of sporting goods, but also works with local fitness clubs and sports events to provide consumers with advice and information on sports and sports shoes and clothing as well as other fitness training supplies.

This is exactly the same as Reebok's model in the US.

The sportswear and shoes of Reebok and CrossFit gymnasium cooperative shops are mainly sold by CrossFit guests. All the products are Reebok's special sports series for CrossFit fitness class. The combination of retail stores and gymnasium enables the shop assistants and guests to work together and compete together, and close the relationship between the store and the guests, which is conducive to sales.

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< p > > a href= "http:// www.sjfzxm.com/news/index_x.asp" > Adidas < /a > in 2006, it spent $3 billion 800 million to acquire Reebok, aiming to fight Nike against Reebok's strength in the US basketball and rugby field.

After buying Reebok, Adidas's sales doubled in the US, and Reebok's basketball and baseball business also made Adidas famous in the United States.

However, four years after Adidas took over Reebok, Bill Doyle, general manager of Reebok China, once said, "we focus on the market for muscle tightening and training."

In the eyes of the industry, Reebok's pformation from sports brand to a href= "http:// www.sjfzxm.com/news/index_x.asp" > fitness brand < /a > can avoid the tragedy of UMBRO's core resources being squeezed out of several hands. In addition, compared with the sports industry's weakness, the market potential of fitness sector is even more substantial.

Indoor sports fitness brand HOSA international first half results show that turnover grew 26.9% year-on-year, and gross profit grew 23.1% year-on-year.

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< p > according to the Beijing Commercial Daily reporter, at present, Reebok has started fitness related businesses in Germany, the United States, India and South Korea. As of the two quarter of June 30th this year, Adidas's data show that Reebok's brand grew by 11% to 355 million euros over the same period, especially in France, Korea and India.

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