Lining: The Challenge Of Homogenization In Footwear Industry Is Fiercer Than Inventory.

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< p > December 21, 2013, the fifteenth Peking University Guanghua New Year Forum was held in the hundred years auditorium of Peking University.

Summit dialogue session, Lining, chairman of Lining (China) Sporting Goods Co., Ltd.

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< p > < < a href= > //www.sjfzxm.com/news/list.aspx > Classid=101112107 > > analysis of industry < /a > enterprise problems. Lining thinks that from the industry perspective, the development of China's market in sports industry in the past twenty or thirty years and the stimulation of foreign orders have brought rapid and rough growth to our industry. The biggest challenge of the industry is not stock, but low threshold and homogenization. It is the homogenization of the whole business mode of operation, which makes the enterprise have no core competitiveness.

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< p > he believes that if restructured, we need to have the ability of strategic thinking, be able to apply the system analysis tools, relocate the enterprises, and improve the original ability.

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< p > dialogue guests: < /p >

< p > chairman Lining (China) Sporting Goods Co., Ltd. Lining < /p >

< p > General Manager of China Ping An insurance (Group) Limited by Share Ltd, Ren Hui Chuan /p.

< p > Zhang Yuzhuo, managing director of Shenhua Group, "/p".

< p > professor Zhu Suli of Peking University law school < /p >

< p > Cai Hongbin, Dean of Guanghua School of Management, Peking University, < /p >

< p > Professor Li Li /p, lecturer in finance, Guanghua School of Management, Peking University.

< p > below is a record of Lining's discussion: < /p >

< p > Yang Xi: Zhang's speech has given us a lot of confidence. At the same time, we also feel that there are still many investment opportunities in related fields.

Now let me share with you Li. From the beginning of this year, I was very excited to see Mr. Li, because the first pair of all-around sports shoes of my generation was Lining, which accompanied me from high school to university.

Li Ning Co, including sporting goods brands throughout China, did not seem to be doing very well this year. The total revenue of the whole group dropped by more than 20%, and profits dropped even more. So did Li Ning Co.

I don't know how Lee always looks at the problems faced by our enterprises, including the whole industry. What do you think the problem is and how to solve this problem? < /p >

< p > Lining: I talk about this environment from the perspective of my profession.

In fact, in the past twenty or thirty years, China's development has also shifted some foreign orders to the mainland. Our industry is doing consumer goods. It should be said that it is a very fast, but slightly rough growth, its rapid growth, rough growth, and into today's surplus economy, in fact, we see a lot of inventory.

I think that the biggest challenge for our industry should not be inventory, but even greater challenge because the threshold for entry is relatively low, the pfer of order relations is processed, and the labor force is cheaper.

In fact, the rapid development today is a homogenization. This homogenization is not only the homogenization of products. In fact, the whole business operation model homogenization makes everyone, especially domestic enterprises, such a a href= "//www.sjfzxm.com/news/list.aspx Classid=101112105" > homogenization < /a > makes enterprises have no core competitiveness.

In fact, the industry has already seen such a situation. Many of the same industries, including ourselves, are starting to pform.

But from my own experience, I think this pformation is still very challenging.

Because this is not a requirement like 25 years ago, if you want to restructure an enterprise strategy and rebuild a capability, I'm afraid you need to have a strategic thinking ability now, and at the same time you can apply the tools of system analysis to relocate the enterprise. And I think it might be for that kind of follow up or imitation that I think it is more consistent with the traditional farming culture in China, because seeing this person sowing seeds enough to sow seeds, harvesting is harvested.

Of course, now that we are relocating this position, we may need more originality.

If you do not have the innovation of this idea and no application innovation, it is very difficult to make this original result.

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< p > Yang Xi: you have just said that others have harvested, and I have harvested it. I do feel that way.

For example, when we go shopping now, we have seen a few sports brands in the past. Now it seems that more and more 00 kinds of sports brands are not very well known. Some friends from investment circles have told me that although the sports market seems not very prosperous, there are quite a lot of capital entering. What do you think is the reason? < /p >

< p > Lining: because from the perspective of China's market opportunities, whether leisure products, clothing, shoes or sporting goods, because of the increase of family income, more and more people have such demand.

So, from the perspective of demand, I think investors are very interested.

However, how to find a good company and how to help the enterprise to build a competitive capability is also a challenge for investors.

I believe that in the next few years, such a a href= "//www.sjfzxm.com/news/list.aspx Classid=101112108" pformation pformation < /a >, some enterprises may be pformed, and some enterprises may be pferred.

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