Year-End Reviews Of Clothing Industry: 2013 Record Of Listed Companies

　　 Men's wear: the first three quarters of double declines increased to 7 businesses.

Performance has been good. Men's clothing listed company In 2013, the business situation was in sharp decline. In the 13 men's clothing listed companies, in the first half of the year, there were 6 enterprises with revenue growth: YOUNGOR 7 billion 989 million yuan, an increase of 47.20% compared with the same period last year; the card slave road was 374 million yuan, an increase of 30.95% compared with the same period last year; the reported bird 10.38 billion, up 13.29% over the same period; the Chinese fir group 17.67 billion, up 12.88% over the same period last year; Revenue dropped 7 Enterprises: China Li Lang 1 billion 93 million yuan, down -13.20% compared to the same period last year; Georges white 295 million yuan, down -8.16% compared to the same period last year; Dayang created 3.44 billion yuan, down -7.22% compared with the same period last year; Busen shares 2.75 billion yuan, down -3.57% compared to the same period last year; 1 billion 423 million wolves 1 billion 423 million yuan, down -4.27% compared with the same period last year;

In terms of net profit, there were 6 growth in 13 enterprises in the first half of the year, 18 million 910 thousand yuan in Meyer, an increase of 96.94% over the same period last year, and 21 million 200 thousand yuan in the red beans, an increase of 16.90% over the same period last year; 86 million 600 thousand yuan in the card slave Road, an increase of 12.59% over the same period last year; YOUNGOR 960 million yuan, an increase of 8.81% over the same period; There were 7 enterprises that dropped: 11 million 320 thousand yuan in Busen shares, down -39.93% in the same period last year, 81 million 830 thousand yuan in the news birds, -34.96% in the same period last year, 53 million 260 thousand yuan in the same year, down -29.41% in the same period last year, 38 million 870 thousand yuan in Georges white, a decrease of -19.08% in the same period last year, 290 million yuan in the year of 9 mu, and a decrease of -14.03% compared with the same period last year. China Lee 242 million yuan, -12.80% lower than last year; Dayang created 23 million 960 thousand yuan, down -11.14% compared with the same period last year.

Among them, the first half of the revenue and net profit double decline of 5 enterprises, for nine Mu Wang, China Li Lang, Dayang creation, Georges white and Busen shares. In particular, the double slide occurred on the top two business leisure giants, exceeding market expectations.

Worse is continuing. In the first three quarters, there were only two enterprises with double growth in revenue and net profit in 13 Enterprises: YOUNGOR's revenue was 11 billion 580 million yuan, an increase of 50% compared with the same period last year; net profit was 1 billion 320 million yuan, up 21.7% over the same period last year, but this was mainly driven by real estate and investment sectors; its brand clothing revenue increased 4.1% to 2 billion 930 million yuan compared to the same period last year, and the net profit fell by about 35%. Shanshan stock revenue 2 billion 840 million yuan, an increase of 7.78% over the same period, net profit of 117 million 500 thousand yuan, an increase of 15.03% over the same period, but this is mainly driven by the growth of lithium battery performance.

Revenue growth and net profit declined in two enterprises: the first three quarters of the company were 901 million yuan yuan, an increase of 14.92% compared with the same period last year. Net profit was 50 million 90 thousand yuan, down -47.52% compared to the same period last year. In the three quarter, the single quarter income was 279 million yuan, an increase of 21.7% over the same period last year. The growth rate of the first quarter increased obviously compared with 14.42% and 9.99% in the first, second quarter, but the net loss was the first time in a single quarter, with a net profit of -318 million yuan. Revenue and net profit has always maintained a high growth of the card slave Road, the three quarter also fell into the net profit decline queue. In the first three quarters, its revenue was 529 million yuan, an increase of 33.91% over the same period last year. Net profit was 98 million 239 thousand yuan, up 5.27% over the same period last year, but the single quarter revenue in the three quarter was 155 million yuan, up 41.68% over the same period last year, but net profit fell -29.08% to 11 million 634 thousand yuan.

In the first three quarters, the number of companies with double declines in revenues and net profits increased to 7 (China's Le lung did not announce the three quarterly report as of press release).

Seven wolves, news birds and Meyer three enterprises fell into double down taxi. Seven wolves revenue 2 billion 310 million yuan, down -8.1% compared to the same period; net profit of 370 million yuan, down -7.3% compared to the same period. The three quarter single quarter revenue of 887 million yuan, down -13.66% compared with the same period last year, net profit 116 million yuan, down -25.63% compared to the same period (Q1, Q2, Q3 revenue and net profit increased 0.5%, -12.6%, -13.66% and 7.2%, -2.7% and -25.6%) respectively. Reported bird revenue 1 billion 552 million yuan, down -9.43% compared with the same period last year, net profit of 157 million yuan, a sharp decline of -54.11% compared to the same period last year. The three quarter single quarter revenue of 515 million yuan, down -35.51% compared with the same period last year, followed by negative growth since the fourth quarter of last year, and net profit of 75 million yuan in single quarter, down -65.31% (Q1, Q2 decreased by -2.57%, -62%) compared with the same period last year. In terms of brand names, the main brands, San Jie Luo and Bao bird are still negative growth, HAZZYS growth is 30%-40%, but the proportion is not high. Meyer revenue 436 million yuan, down -0.48 compared with the same period last year, net profit 10 million 570 thousand yuan, a year-on-year decline of -24.37.

The 4 enterprises continued to double slide on the basis of the first half of the year. In the first three quarters, 9 Mu Wang's revenue was 1 billion 760 million yuan, down -1.2% compared to the same period last year. Net profit was 426 million yuan, down -9.6% compared to the same period last year. Busen shares closed 460 million yuan, down -6. 3%, and net profit was 13 million 515 thousand and 500 yuan, down -59.19% compared to the same period last year. In the three quarter, the single quarter revenue was 184 million 700 thousand yuan, down -10% compared with the same period last year. Net profit was 2 million 199 thousand yuan, a sharp decrease of -84.59% compared to the same period last year. George white camp collected 425 million yuan, down -6.78% compared to the same period last year; net profit was 44 million 112 thousand and 300 yuan, down -28.33% compared to the same period last year, of which three quarter single quarter revenue was 129 million 700 thousand yuan, down -3.48% compared with the same period last year; net profit 5 million 246 thousand and 300 yuan, down -61.18% compared with the same period last year. Dayang's revenue was 580 million yuan, down -8.75 compared to the same period last year, and its net profit was 41 million 865 thousand yuan, down -19.53 compared to the same period last year.

At the same time, these men's clothing enterprises have adjusted and closed down inefficient shops on a large scale, and the expansion of new stores has slowed down significantly. As of the first half of the year, 152 stores were closed by the seven wolves, while the 101 of them were reduced.

　 Casual wear: terminal demand is still sluggish.

American Apparel is still in the mire of revenue and net profit this year. In the first half of the year, it achieved revenue of 3 billion 700 million yuan, down -18.7% compared with the same period last year, and net profit of 220 million yuan, down -48.5% compared with the same period last year.

Revenue in the first three quarters was 5 billion 760 million yuan, down -19.9% compared to the same period last year, and net profit was 383 million yuan, down -49.12% compared to the same period last year. Three quarter revenue was 2 billion 20 million yuan, down -21.95% compared to the same period last year. Net profit was 160 million yuan, down -49.93% compared to the same period last year. Quarterly view, from 2012 to 2013 Q1 Q3, its single quarter revenue growth was 27.17%, 14.02%, -13.47%, -26.55%, -15.72%, -23%, -22%, terminal demand has not yet improved.

As a leading enterprise in the domestic casual wear industry, Mei Bang clothing has been trying to break through the industry predicament through continuous innovation and seek growth. This year, the company has launched a series of changes such as organizational change, supply chain optimization, product innovation and experience store remodeling, such as the introduction of 6 new concept stores in the country within 30 days. The above innovation transformation is conducive to long-term development, but it can not be turned into performance in the short term. Compared with the average annual growth rate of over 20% of the children's clothing business, Semir has not yet cultivated a new growth point of high growth when it meets the predicament in the main business of casual wear. The fast fashion ME&CITY has been established for several years, but it is still in the breeding stage. The children's clothing business is still in the initial stage, which makes it difficult to improve its overall performance.

By contrast, Semir clothing is in a much better condition.

In the first half of this year, Semir's revenue and net profit had resumed growth, with revenue of 2 billion 724 million 975 thousand and 300 yuan, up 8.51% from the same period last year, and net profit of 284 million 163 thousand yuan, up 14.4% from the same period last year. The leisure wear main business income was 1 billion 802 million 664 thousand and 600 yuan, an increase of 2.55% over the same period. The main income of children's clothing was 894 million 939 thousand and 900 yuan, an increase of 23.20% over the same period last year. In the first three quarters, Semir's revenue was 4 billion 927 million yuan, up 6.85% over the same period last year, and net profit was 552 million yuan, up 16.48% from the same period last year. The three quarter single quarter revenue of 2 billion 202 million yuan, an increase of 4.86% over the same period, net profit of 268 million yuan, an increase of 18.76% over the same period. On the whole, the company's casual wear business has been vigorously going to inventory since last year, closing the non profitable shops and strictly controlling the expenses. At present, it gradually gets rid of the downturn and realizes the single digit growth. The children's clothing business has more than 20% growth in the first place of the industry, stimulating the overall performance growth. Moreover, Semir has been making frequent attacks this year, and the steady progress of multi brand layout has made its future development more promising.

Comparison Smith Barney With Semir, the middle and low end positioning, the main line of attack on the three or four line city, and the annual revenue scale of more than ten billion yuan, it has been called the "dark horse" in the field of mass casual wear. In the first half of the year, when the United States was still trapped in a double slide and Mori Mago began to resume growth, he searched for special revenue of 845 million yuan, an increase of 27.16% over the same period, and a net profit of 130 million yuan, an increase of 35.16% over the same period last year. In the first three quarters, its revenue was 1 billion 314 million yuan, up 18.18% over the same period last year, and net profit was 204 million yuan, up 16.22% from the same period last year. The three quarter single quarter revenue of 469 million yuan, an increase of 4.85% over the same period, net profit of 74 million yuan, down 6.5% over the same period. If we compare with ourselves, the market pressure has been great since this year, and the growth of revenue has continued to slow down. In 2012 Q1-2013 Q3, its single quarter revenue growth was 48%, 49%, 51%, 41%, 33%, 22% and 4.85% respectively. But compared to the US and Semir, which are in deep decline in 2012, the search results are so beautiful. Since its founding, it has made a difference with the US and Semir, which is an important reason for its sustained growth over the years.

But at present, compared with the innovation of consumer group expansion, multi brand layout and so on, the United States and Semir seem to be somewhat single.