Channel Manufacturers Gather In Zhengzhou Outdoor Products Market

< p > this winter's < a href= > //www.sjfzxm.com/news/index_p.asp > Zhengzhou < /a > outdoor products market is not calm.

When the channel business is in a big way, it is mostly "wrist shopping" and "big business".

At the end of the year, Decathlon, the world's largest sporting goods retailer with legal lineage, will settle in Zhengzhou.

Location of Beijing Guangzhou road, the layout of 6000 square meters, the size of the nation's ranking.

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Less than P in October, there were more than 600 outdoor outdoor outlets in mainland China, which were concentrated in Dengfeng, Dengzhou and Kaifeng.

More location in Zhengzhou, to build its first outdoor outdoor sports culture, experience and sales of "outdoor park" concept store, covering 10000 square meters in one fell swoop, also unveiled at the end of the year.

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< p > at the same time, Henan outdoor outdoor circle is brewing a large outdoor experience Museum covering an area of nearly 5000 square meters.

In the same way, the location of Beijing grand road outdoors stores also chose to operate in the form of channel providers.

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< p > < strong > play the "experience card" to rob the big cake < /strong > /p >

< p > not only did we get together at the end of the year, but also scrambled to enter the channel business in Zhengzhou.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Decathlon < /a > has been experiencing different styles of experience. Many stores in the past mainly covered shopping malls in 100 square meters.

The head of Henan's Zhengzhou district said that in the first experience shop in the city, not only should we build rock walls, build test pools, plan bicycle test lines, but also buy consumers of impulse clothing to build snowstorm houses for experience, set up sales areas for travel and geography books, and invite famous players to share their experiences.

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< p > the head of the outdoors of the National University of Guangdong Province summarized the store as a whole industry chain service provider integrating outdoor training, outdoor experience, equipment supplies and donkey houses. It said that not only should we set up rock climbing walls in the store, but also set up a training class for rock climbing, not only to sell outdoor products to donkey friends, but also to teach them how to play.

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< p > according to rough estimates, there are as many as 350 thousand outdoor enthusiasts in Zhengzhou. The number of outdoor clubs ranked the top five in the country. Sales of professional sports bicycles in Henan ranked the top among many related brands in China.

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At the same time, Zhengzhou market is hard to find thousands of square meters outdoor stores in P market.

Apart from JACK WOLFSKIN, original bird, Columbia, The North Face and other brands set up counters in shopping malls, more than 100 square meters of shops are basically mixed businesses with poor professionalism.

Among them, nearly 60% of the business operators operate through the form of outdoor activities and group buying. The rate of customer churn is high, and the proportion of individual consumers buying into the shop voluntarily is less than 30%.

Therefore, the total sales volume of outdoor products in Zhengzhou is hardly 1/3 of the sales volume of a prefecture level city in Heilongjiang.

Huge demographic dividend and market gap have created the industry development space, attracting channel traders to come in.

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< p > < strong > inventory forced outdoor a href= < //www.sjfzxm.com/news/index_c.asp > sink > /a > /strong > /p >

< p > 2013, domestic and international economic development slowed down, consumption demand decreased, and garment industry entered winter.

Outdoor sports "neighbouring" life sports brand is also facing a huge crisis, including a large number of domestic brands, such as 360 degrees, XTEP and PEAK, shutting down retail outlets.

At the same time, Adidas, Lining, Kappa, Anta and other brands to avoid risks, have gradually launched a more market potential outdoor products, to meet professional outdoor brands at low prices.

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Under the impact of P, sales of mainstream outdoor brands in China are expected to increase by 20% in 2013, which has slowed down considerably compared with almost double sales in previous years.

According to the report from the employees, inventory of sales outlets in shopping malls and department stores in cities such as Beijing and Shanghai are in excess.

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Less than 820 years ago, the outdoor industry was in the Warring States period. There were more than a total of more than a dozen brands all over the country, and outdoor products were highly professional and consumers' awareness was not high enough, so it was inevitable that there would be p inventory problems.

He said that due to the higher rentals of the first tier cities such as the north and Guangzhou, the big shop strategy started this year will be promoted to the second tier cities of Zhengzhou, Hohhot, Chengdu and Shenyang.

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At the same time, the French headquarters of Decathlon has set up a "western development" strategy for the entire development of China.

In 2013, we planned to open 23 stores, and will focus on two or three line cities. The number of stores in the two or three tier cities will be more than that of the first tier cities.

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