Big Brand, Luxury Shoes, Brand Development, China'S Footwear Market

< p > nowadays, fashion has become an industry with great potential for growth.

China has become one of the high-end fashion consumption centers in the world, and more international designers are setting up shop in landmark cities, especially in Beijing and Shanghai.

International brands such as Luis Weedon and GUCCI have declared the importance of the Asian market. Even local stores have Chinese speaking staff, explaining the importance of Asian and Chinese markets.

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"P >" CARINA LI ", an international famous designer shoe shoe collection company from the United States, has opened a new brand and user interaction experience tour in Beijing, opening up a strategic plan for the whole year in the Chinese market.

This means that 2014 will be the year of the expansion of Ke Rena Lee.

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< p > < strong > deep ploughing modern men's shoes Market < /strong > /p >

< p > nowadays Chinese consumers are brand conscious.

It is learnt that the company has many European and American high-end brand designer brand "Renna Li", is one of the brand of China's footwear import industry to achieve the terminal operation of the brand.

As one of the few international designer brand shoe collection stores in China, its flagship store in Asia was established in the autumn of 2013 in Beijing Zhuang Sheng Guang Guang Department store. It established a good reputation in the a href= "//www.sjfzxm.com/news/list.aspx Classid=101112107101" > Beijing "/a" and many fashionable fashion circles. The traffic volume is no worse than other international high-end brands.

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< p > the key to its success lies in the uniqueness of the business model: properly combining the international market and local market management concept, and building a dominant channel through its unique collection multi brand camp, and stands out in the market with the "light luxury" fashion style and unique terminal mode.

Compared with some other foreign brands stationed in China, the brand of Ke Rena Lee can not wait to let the stores blossom everywhere in the Chinese market, or to develop and expand brand resources, but to listen to the most real voices of users, to get users' expectations and needs in mind, and to walk steadily and firmly in every step.

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"We hope to cooperate with more people of insight and expand our market," said P, CEOAngela. "Our partners will also be strongly supported by our group, including effective promotion, user interaction, precision marketing and other support."

Angela also mentioned that the "a href=" //www.sjfzxm.com/news/list.aspx Classid=101112107108 "online order" /a "will be allocated to partners according to the distribution area.

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"P" this time, the 2014 business men's leisure and fashion casual style men's shoes are released in the spring and summer series, and the new national franchised store will be built by Ke Rena Lee. In early 2014, China Merchants formally launched business plans, and planned to open 10 new stores nationwide within one year.

In addition to continuing to expand the national market, we will further cultivate the capital market and prepare 3 to 5 new stores.

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< p > < strong > create affordable design, < /strong > /p >

< p > "Asian center is entering a new era. Its traditions, fashions and cultural concepts are being innovating.

Beijing, Shanghai and other cities, especially its iconic areas, have gathered quite a lot of popularity. We can see the culture and fashion gathered here.

At the beginning, fashion was more focused on women.

But over the past 15 years, we have seen a huge growth phenomenon in the male fashion industry.

Men today become more concerned about their appearance, have more interest in fashion, and are in line with the latest fashion trend of every season.

KELSANG, creative director of the brand of Ke Rena Lee, said.

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"P", at present, "Ke Renna Lee" still sells gentry style, < a href= "//www.sjfzxm.com/news/list.aspx Classid=101112107102" > light luxury fashion "/a" men's shoes, but fashion is full of fashion, especially a few red, beige, yellow and other colorful and half heel men's shoes attract eyeballs.

This time, we did not play the cards according to the principle of common sense. We did not simply show the new products in the new season. Instead, we combine the fashion with the practicality. We also asked the first batch of brand audience users to come to the activities, listen to the voice of the users, and gain the high degree of affirmation of the users. At the same time, we really realized the balance between the high end users' pursuit of "international brand exclusive sense" and "affordable Good Design" demand.

KELSANG can match the product in order to give the shoe an integral image. When guests appreciate the shoe match, they can try the new product directly on their feet, so that men can easily control the fashion.

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< p > from the creative director's on-site collocation, it is easy to see that the new products of < a href= "//www.sjfzxm.com/news/list.aspx Classid=101112107102" > colna Lee < /a > are interested in creating a "color" male, so that the traditional sense of dread will disappear into the invisible.

The spring summer series combines light and bright colors. Bold use of bright yellow and orange forms the most important color in early spring. Apart from the eye-catching yellow orange and the quiet Navy Blue single product, it reveals a sense of leisure and persistence.

The whole series uses the best quality materials, both classical style and modern design in the design, a little innovation in the three-dimensional sense and modeling elements of the shoes. The details of the elastic tongue, zipper concealed and cushioning insoles reflect this series of practical and fashionable design aesthetics, making the walking experience more comfortable.

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