"Leather Logo" To Guide The Upgrading Of The Industry E-Commerce Channel

< p > according to the China Electronic Commerce Research Center, in the first half of 2013, the scale of China's online retail market reached 754 billion 200 million yuan, up 47.3% over the same period last year. E-commerce has become an increasingly important sales channel for traditional industries.

As the pioneer of leather industry, "real leather logo", they are also constantly innovating and upgrading the channel of e-commerce, seeking new development points.

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< p > < strong > > a href= "//www.sjfzxm.com/news/index_c.asp" > AOKANG < /a > "no shoes store" < /strong > /p >

< p > in the face of the overall situation of the depressed industry, the sales of leather shoes marked AOKANG's overall sales in 2012 also declined, but in e-commerce, AOKANG achieved a year-on-year growth of 275.86%, showing a rapid growth trend.

The enormous pressure under the net prompted AOKANG to speed up the integration of online and offline businesses.

In September of this year's China International Exhibition in Shanghai, AOKANG launched a brand new "shoe free store". "Customers choose shoes, try them on, order and other processes will be completed online." AOKANG chairman Wang Zhentao said that the shoe free store is not only an innovation in experience marketing and channel mode, but also a breakthrough in reducing inventory effectively, controlling costs and changing the mass production mode of traditional footwear industry.

According to the introduction, "no shoes professional shop" will take the lead in Beijing, Shanghai, Hangzhou and other major cities next year.

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< p > "I am not Ma Yun, but the traditional manufacturing industry and information intelligence are not separate relations."

Wang Zhentao said that in addition to testing the water O2O mode of the fully intelligent experience shop, AOKANG is constantly increasing the development of multi brand e-commerce sales platform, and expand the scale of network channels.

In 2008, AOKANG entered the online market, created the official online shopping platform of AOKANG, and set up an e-commerce operation Department. At the same time, the company interconnected the platform and the supplier's purchase system to achieve cross regional cargo pfer.

After a year of online shopping platform, AOKANG electricity sales exceeded the annual sales volume of excellent entity stores, and the cost is much lower than that of physical stores.

In addition to the self built platform, AOKANG entered Tmall in 2010, and the online sales of the company reached 220 million yuan in 2012.

At present, AOKANG has been distributing at Tmall, shop 1, Dangdang, good Le buy and other electronic business platforms.

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< p > < strong > > a href= "//www.sjfzxm.com/news/index_c.asp" > BELLE < /a >: Online offline integration < /strong > /p >

< p > as the leading brand of real leather signs, the BELLE, the "king of channel" under the line of more than 10000 stores in China, is also in the leading position in its e-commerce strategy and performance.

In 2011, BELLE invested $200 million and launched the excellent shopping project. In recent years, it has accelerated the pace of e-commerce development.

In March of this year, BELLE renamed the "excellent purchase network", "excellent purchase fashion mall", and expanded the positioning of the mall.

In August, the excellent shopping mall announced that its parent company BELLE international would like to realize the integration of online and offline businesses.

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< p > "BELLE group 153 warehouses logistics warehousing and distribution system software development is now implemented by the excellent purchase network. At the same time, in August launched the offline shop POS system development, after the development of the system is completed, it will be implemented in 18000 stores nationwide."

CEO Zhang Xuejun, an excellent shopping mall, said that after the online and offline integration, the 18000 online shops in about 300 cities under BELLE online could be delivered nearby.

According to BELLE's plan, online can be cheaper than offline 10%-15%.

At the same time, according to the excellent purchase network, former store employees are basically doing the marketing of the customers who enter the store. The future ratio may be three employees who enter the store to sell directly, and an employee carries out online marketing through various ways such as WeChat.

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< p > < strong > > a href= "//www.sjfzxm.com/news/index_c.asp" > Daphne < /a >: reshape the new future of electricity supplier < /strong > /p >

< p > "it is not easy to really do O2O, such as the allocation of financial calculation, how to match the supply chain, how to pform warehousing and logistics."

These are problems that need to be solved within the group.

But we will go in this direction, and we have the ability to do that.

Chen Baofen, deputy general manager of Daphne e-commerce and customer operation Department, said that Daphne will try O2O in big cities in 2013. Consumers can place orders online, pick up stores, or store orders, which will be shipped by EC departments.

At the same time, Chen Baofen also said that achieving O2O is not only a question of how a group can meet consumer needs, improve customer experience and create more revenue, but also upgrade the system.

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< p > the real leather sign shoe king Daphne started the business of electric business as early as 2006. Compared with the status of "mass shoe king" under its line, the share of Daphne's electricity supplier may not be as good as 1/10 of the whole plate. However, for Daphne, who opened the mainland market with the "Street store" mode, in order to increase the brand's exposure and attract young customers, Daphne electric business plays a decisive role.

In recent years, after the operation of brands and consumers, and the integration of resources within the group, Daphne electric business is eliminating barriers and returning to a steady profit business mode.

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