J.Hilburn Brand Becomes The Upmarket Of Men'S Wear Market.

< p > Willa M Lahio De is not a fashion designer from Milan, but a former Wall Street personage living in Dallas. But he found a good way to sell customized men's clothing.

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< p > a cold morning in New York, Wiral Lahoud (Veeral Rathod) wears a custom-made gray suit and a white scarf in her pocket.

He ordered a cup of double espresso and talked cheerfully about the textile craftsmen in the Italy mountains.

But Lahoud is not a fashion designer from Milan, but a former Wall Street figure living in Dallas.

He has found a good way to sell custom-made men's clothing.

The cloth for men's clothing is the same as that of other designers, but the price is much lower.

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For example, the price of a famous brand shirt is about 400 US dollars, while the p a href= "//www.sjfzxm.com/news/index_c.asp" > J Hilburn < /a > 2014 spring and summer clothing series, while the J. Hilburn shirt using the same fabric sells for only 99 dollars.

The size of the market is about $1 billion, according to IBIS World, a market research firm.

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< p > men hate shopping, but prefer a href= "//www.sjfzxm.com/news/index_c.asp" > high quality clothes < /a >.

Based on this premise, Lahoud and co founder Hill Davis (Hil Davis) put forward some business models like DELL (Dell) or eyeglass business Warby Parker, and very similar to AVON (Avon).

The company employs about 3000 styling designers, mainly women, who go to men's customers' offices or homes for tailoring and deliver customized clothing in a week.

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< p > these women who take commission are the secret weapon of J.Hilburn.

Some of them sold a wardrobe full of clothing and made a lot of money.

Lahoud provided me with some data.

"90% of them are women.

About 98% had higher education and 28% were married.

He said.

He also showed me a picture of a stylist with his cell phone. She won a Lexus car because she broke the sales target.

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< p > orders are sent to a factory in Malaysia. The Italy cloth is the same fabric you see in many famous fashion shops.

Production of garments in Southeast Asia can save costs, but the company has taken another astute measure.

In September 2012, J Hilburn raised $15 million. The leading investor was the Hongkong holding company and the existing investor who owns the custom shirt factory in Malaysia.

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"P", "a year after we moved our production there, they made the investment, because they saw that we had a large number of orders and had confidence in our supply chain and production supervisor, Larry Larry Hagenbuch".

Lahoud said.

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< p > Lahoud said that the owner of this factory invested in J. Hiburn, which promoted innovation and brought the upgrading of the production line instead of "putting more manpower to solve the problem".

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< p > J. Hiburn has turned its attention to customers because of the problem of supply chain.

Lahoud said that the man is between 30 and 50 years old, and his family income is 200 thousand dollars - money can be spent, but he has not yet been able to burn money.

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< p > Lahoud believes that the advertisement of high-end clothes can not impress this fellow.

He said beautiful pictures of young men's models are not to their liking.

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< p > "we analyzed the opening rate of our mail, and found that when we used older, masculine, and bearded models, our opening rate was much higher than that of using young male models."

Lahoud said.

He pointed out that their customers wanted to see themselves as silver haired handsome guys.

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< p > the brand strategy of the invention is < a href= "//www.sjfzxm.com/news/index_c.asp" > Scott Bei de Bai Li (Scott Bedbury).

He directed Nike's "Just Do It" advertisement in the 80s of last century.

In 1995, she moved away from Nike and joined Starbucks, then a small regional coffee company, as chief marketing officer.

Starting from a mere $2 million 500 thousand marketing budget and hundreds of coffee shops, Mr Brad helped Starbucks develop its brand, increasing its speed from Monday to three per day.

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Wiral Lahoud, co-founder and chief executive of P J Hilburn, was asked if he wanted to enter the women's clothing market. Hood said he was not sure yet.

At present, he is considering the size of his female designer's army to create special body size data for women's wear product line.

The company is already using its full size male body size data to produce boutique fashions, including more casual and fitting clothing, such as khaki clothing.

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< p > Lahoud believes that as in 2013, the revenue of J. Hilburn will double again in 2014, which means that it jumped from US $20 million in 2012 to US $80 million in 2014.

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