Analyzing The Secret Of Achieving The Ultimate Goal Of Marketing

< p > there are many books on sales skills, which will basically talk about sales personnel must grasp the theory of sales skills, but in reality, many people can not understand the essence of it.

In the era of information explosion, all a href= "//www.sjfzxm.com/news/index_c.asp" > sales activities < /a >, including sales of large amounts of time spent on phone calls, visits and design programs, are all rushing to a theme -- closing! < /p >

< p > to promote pactions, there are at least two steps to complete sales skills: one is to make customers feel "cool", and the other is to let customers feel "value".

The logic of sales skills is: first let customers feel "cool", so as to achieve the goal of breaking ice and eliminating confrontation, and then let customers feel "value". They feel that what you say and recommend are reasonable. Finally, you need to complete the sales skills of aggregated force, that is, sensibility, rationality, sensibility and turnover thinking cycle! < /p >

< p > above is the selling skill principle for paction.

Remember: you enter by sensibility, and finally push the paction with sensibility. In this process, sales skills are extremely important! < /p >

< p > we can also explain this principle to a little knowledge of sales skills, which can be divided into four steps: < /p >

< p > sales skills 1, good feeling (sensibility): the core of this stage is to sell yourself successfully, so that we can keep a good impression in our customers' hearts. Honesty, trustworthiness and fun are good qualities. The bottom line is at least that customers do not hate you.

However, the biggest mistake is that sales people often give up and follow up and push their customers' efforts because they are worried about customers' annoying.

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< p > sales skills 2, interest relevance (rationality): the core of this stage is to connect the needs of < a href= "//www.sjfzxm.com/news/index_c.asp" > Customer < /a > to the services you can provide. You have to tell her what value you can bring to her, help her solve any problems, and have to stand in the position of customers and interact with customers' internal conflicts.

The bottom line is at least that you want the customer to think that you understand her needs.

The biggest mistake is that salespeople can't control a conversation, be led by their customers, do not know their core resources, nor actively match their resources to customers.

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< p > a href= "//www.sjfzxm.com/news/index_c.asp" > sales skills < /a > 3, giving evidence (rational to sensibility): the core of this stage is that you should be good at integrating a series of information or tools to prove to your customers that what you say is true.

If you have enough and low cost empirical materials to prove it, it will naturally be better. This is a rational demonstration. Without empirical material, you must learn to tell stories, tell a specific, detailed and conclusive story, of course, all of which are arranged in advance, otherwise, they will become storytelling.

The biggest mistake is that salespeople do not want to spend time integrating these "evidence", so that they always exert their power in persuasion and on-the-spot play.

Remember that all events that fall into the sales mark will lead the customer to rational thinking. "In the rational world, all evidence is insufficient."

The highest level of sales is that customers do not feel the existence of sales! < /p >

< p > sales skills 4, facing the door (sensibility): the core of this phase is that you need to create different points to your customers at the critical moment to touch customers not just to buy your products, but to deal with them urgently, so that customers realize that this is an opportunity that she can't miss.

So either you can obviously exceed your opponent in a certain value level, and you can learn to create a sense of scarcity.

For example, there are only a few gifts left behind, and there is not much time for teachers.

The biggest mistake in this stage is that salespeople do not intend to get customers' promises.

There is very little interaction that can be done. It is a chain of small decisions. You have to break through one by one, so that you can stand out in the face of many competitors. At this time, the commitment to get customers is an effort to cross a decision-making process. It is a kind of design which is close to turnover.

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< p > the first three steps are to try to pass the ball to the door, and at the moment, the goal is accurately kicked into the goal.

Only in this way can we accomplish this breathtaking leap -- paction! < /p >