Brazil Country Shoes Flip Flops Swept The World

< p > in Brazil where the sun is shining every day, the collocation of a href= "//www.sjfzxm.com/" target= "_blank" > strong > shoes > /strong > /a > is very rare. Instead, it is light slippers, and has become the main equipment in beaches, cafes and even offices.

Brazil is the birthplace of rubber, and Japanese immigrants have brought "clogs culture". Brazilians skillfully combine local rubber and clogs to form a huge manufacturing industry.

Among them, Havana is not only known as Brazil's "national shoes", but also more popular all over the world, and is positioned as "high-end consumer products".

Reporters noted that every shopping mall in Brazil has several stores or franchises of the brand, and even supermarkets have their own counters.

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< p > ordinary slippers, how can you become a a href= "//www.sjfzxm.com/news/index_h.asp" > strong > Fashion /strong < /a >, and become a global brand?

< p > unlike previous slippers, Havana defines itself as high-end consumer goods and is determined to become one of Brazil's "logo".

Carla Schmitzberg, President of the Havana company, once said that through the different shapes and colors, Havana has integrated the global mainstream fashion trend into the design of slippers. It is a "Brazil spirit" dedicated to the world.

"For this reason, we have done quite a lot of research outside the design, and we are trying to bring the slippers to the T platform, which is popular in the world."

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Hocil, who is engaged in leather design, told reporters that the market idea of Havana is to make the brand name known as "Nike" and "Microsoft" as well known as P.

"From the late 90s of last century, they planned to enter the international market and began to have a clear purpose - to occupy the global herringbone market more flexibly and extensively."

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"P" Huo Jie Er explained that "Havana company in 1980 and 1994 made two plans to enter the fashion industry, one of which is to adopt the top-down strategy to enter the upper class and celebrities, and to expand the influence of slippers by hundreds of times through the" star effect ".

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In 1998, Havana became a sponsor of the French World Cup. It was on an equal footing with the international brands such as crocodile and Dior, and opened its ambitious overseas tour. P

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< p > at the Oscar prize presentation ceremony in 2003, every nominated star received a gift bag, including a pair of Havana flip flops worth over $1000: the names of stars printed on each pair of shoes, shoes made of ladies' slippers, made of gold and SWAROVSKI crystals, decorated with zircon and black diamonds, and a pair of five pointed stars made of pure silver and black diamonds, which are the most luxuriant luxuries in the history of slippers. The free publicity of international superstars has promoted Havana's reputation in the international market and promoted its expansion plan in overseas markets.

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< p > Havana also pays great attention to the "opportunity" of marketing. Every major event is bound to launch corresponding commemorative slippers.

For example, at the beginning of this year, the world's top 16 Brazil world's national flag slippers were gradually put on shelves, which was widely favored by consumers.

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< p > a British tourist in Brazil bought 4 pairs of flip flops with Brazil flags and British flags at a time.

He said that this design is both interesting and highly collectible.

Havana often collaborated with other fashion brands to create limited edition series, and it was strongly sought after by "HA powder".

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< p > Hocil believes that the secret of success in Havana's brand lies in the fact that they are dedicated to doing one thing and product, and exploring unlimited possibilities from them. They always pursue new and faster, so that others can only pursue.

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At present, Havana has established more than 10000 stores in more than 80 countries and regions worldwide. Its annual sales volume exceeds 220 million pairs, and the net profit in the third quarter of 2013 was 74 million 500 thousand P (about $37 million 500 thousand).

Havana has become a marketing miracle in Brazil's manufacturing downturn.

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