Acupuncture And Moxibustion Promotion Of Marketing Context

The original intention of "P" promotion is excellent. The starting point of promotion is marketing service.

But with the extension of < a href= "//www.sjfzxm.com/news/index_c.asp" > promotion theory < /a >, there are more and more sales promotions, but it has become an aimless promotion, and even the original intention of the original service has been gradually forgotten.

In today's homogenization of marketing methods, you will be in a cold sweat if you just sober up a bit. Promotion has become a cost black hole.

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＜p＞　　你自己在终端设立一个导购本来是一个很妙的促销服务，但竞争对手都设了导购以后，效果是越来越不明显了，但费用却降不下来了!你承诺大件送货上门，一下子门庭若市，但对门也这样做了，不但分走客源，反而逼迫你就连小件也不得不送货了!三株的传单攻略，确实让你兴奋，只可惜你发出去的宣传彩页，大多数都与竞争对手的传单一起扔进了垃圾箱!你设计精美的POP刚贴上不到两个小时，就被别人的海报覆盖了!你刚下定决心买100元送30元，对面买100元送50元的横幅都挂出来了!你只能咬咬牙，扔就扔把，盖就盖吧，送就送吧，大家一起去找死，总好过一个人等死!到这个程度，促销能否起到促进作用似乎已经不重要了，花钱买个活下去的理由和心理平衡发而成了真理!＜/p＞

P! Oh, God, which 50% of the "a href=" //www.sjfzxm.com/news/index_c.asp "promotion cost < /a" is wasted? Should it be a positional battle or a travel war? Money must be spent, and how to spend it. All know how to spend money on the knife edge, but where the knife edge is! The art of spending has become a mystery of promotion.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > sales orientation < /a > the attitude of enterprises to promotions is quick success and instant benefit. It is this mentality of quick success and instant benefit that leads to the promotion of spending money as an art doom. Their promotions are scattered by heaven and women. Unfortunately, the flowers are scattered, but the heavenly woman is still the daughter of heaven and herself.

Marketing oriented enterprises' attitude towards sales promotion is cautious and single-minded. From prudence to stubbornness or even meanness, the exclusive choice is not more than three promotions. Their sales promotion is Chinese medicine acupuncture type, and they move to the corresponding acupoints easily without moving the needle.

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< p > the most common definition of acupuncture and moxibustion is: one is guided by the basic theory of Chinese medicine, the meridian acupoints are used as the physiological basis, and acupuncture and moxibustion are used to prevent and cure < /p >.

< p > human science of disease.

The basic principles of acupuncture are basic guidance, contextual analysis, acupoint selection and sequence of needles. Marketing oriented sales promotion must follow these basic principles of acupuncture.

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The basic guidelines for promotion of < p > must be the first 3 P products, prices and channels.

We must aim at product promotion. Some publicity and advertising are indeed very beautiful, but even the shadow of product packaging can not be seen. We should follow the price lever to promote sales, in order to lever up sales promotion, but also in order to maintain the lever to promote sales, the promotion is over, the price will not survive, this promotion is not better.

Around the establishment of brand in the channel to promote sales, buy a pair of shoes to send a mask, which is not gift promotion, not to mention the masks on the leather shoes even have no brand logo, gifts are not clear.

The venation of promotion is the various links of your commodity flow. Consumers, retail terminals, two batches, a group of branches, salesmen, which links of circulation are bottlenecks, which links are mainly promoted, and sometimes the suppliers inside and upstream also need to promote sales.

The sales promotion point is your market layout. Even if the retail terminal is a bottleneck, it is not necessary for all terminals to promote sales across the board. It is necessary to classify all the terminals. The three category is also the five category. The key is to identify the first batch, the first batch to be implemented first, and then implement it according to the actual effect.

The promotion sequence is better understood. It is sub regional and staged promotion.

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< p > break through the theory of sales promotion, we must have a cautious and single-minded attitude so as to master the application of acupuncture promotion.

It is not simply to promote sales for larger sales volume, but also to promote sales instead of promotion. It is for information interaction, communication and public relations promotion, which is the root cause.

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