2014 Longwan Footwear Enterprises "Eight Strokes" Pformation And Upgrading

< p > in the face of the current grim macroeconomic situation, how can Longwan's "a" _blank "href=" //www.sjfzxm.com/ "shoes" /a "industry" develop in 2014? What does the enterprise focus on? How can we strive for better performance than the previous year? Recently, the Longwan Footwear Association held the three eight Council meeting and the new spring forum. The chairman of the Longwan Footwear Association, Wu Xianyi, the first executive vice president Zheng Jiabin, the Secretary General Cai Yanjiong, and the more than 50 directors and directors of the participating enterprises held that Longwan shoe manufacturers should have "eight strokes" to upgrade this year.

< /p >

< p > < strong > the first move: pay close attention to the main business instead of < /strong > < /p >

< p > pay close attention to the main business and keep unchanged.

The meeting held that, at present, many factors such as the rigid growth of wage and welfare costs, the high cost of raw materials and capital, and the intensified international trade protectionism, enterprises should pay more attention to inward efforts, reduce the cost of production and operation, improve the efficiency of staff work, reduce or eliminate all kinds of waste, improve the efficiency of internal departments, and benefit from lean production and meticulous management.

< /p >

< p > < strong > second measures: improve business efficiency < /strong > < /p >

< p > putting the business efficiency first.

In order to change the common problems of blind production of heavy output and light economic benefits, we must insist on selling products, pay attention to the improvement of product quality and quality, enhance the accuracy of market prediction, improve the sharp judgement of market changes and the ability of quick response and disposal, enhance the competitive power of products, and reduce the backlog rate of unmarketable products to the maximum.

< /p >

< p > < strong > the third move: optimize the structure of adjustment < /strong > < /p >

< p > attach importance to reform and innovation, optimize and adjust various structures.

It includes adjusting and optimizing the structure of agents, the layout of exclusive stores, the layout of international market, the product structure and the structure of high-quality materials suppliers.

It is necessary to innovate sales channels, expand market share through electricity providers, combine online and offline, strengthen investment in talent capital, and promote innovation in traditional sales mode through channel innovation.

The association now has more than 20 shoe companies involved in electricity providers, the nature shoe company last year, "double eleven" e-commerce sales exceeded 27 million yuan, in 2014, the target was 120 million yuan, the production line increased from 11 to 20 or more, the contrarian growth, sales growth target of more than 50%.

< /p >

< p > < strong > Fourth strokes: attach importance to machine substitution, < /strong > /p >

< p > attach importance to machine substitutions.

With the favorable opportunity of the application demonstration center of laser equipment in Longwan (high tech Industrial Park), more laser technology is applied in women's shoes design and production, so as to raise the grade of women's shoes, save manpower and save processing costs.

< /p >

< p > < strong > fifth measures: finding out the breaking measures: < /strong > /p >

< p >, in view of the difficulty in the return of goods and the increase in arrears year by year, resulting in the difficulty of capital turnover, the conference held that, while the agent team was rectifying, more measures should be taken to break through the dilemma from < a href= "//www.sjfzxm.com/news/index_c.asp" > shoe factory < /a >.

We should come out from the strange circle of product homogenization competition and create conditions to take the road of differential competition.

To achieve sales promotion and speed up the return of goods, the key is to develop new products in the market, the higher the quasi sample rate, the higher the rate of return, the better the production efficiency.

R & D personnel, especially shoe factory owners, must be very sensitive to market judgement and have keen vision.

< /p >

< p > < strong > 6: enterprise internal anti-corruption < /strong > < /p >

< p > enterprises must also fight corruption.

We should strengthen the management and supervision of R & D departments and materials purchasing departments, so as to eliminate the problem of "rebate" and perfect the power in the cage of the system.

< /p >

P > < strong > seventh: scientific wage increase < /strong > /p >

< p > > at the beginning of the end of the year, according to the different situations of the shoe enterprises in different districts, according to the market situation, the guiding suggestions for wage increase are put forward for enterprises to refer to the implementation.

< /p >

< p > < strong > eighth: strengthen internal control < /strong > /p >

< p > strengthen the management and guidance of < a target= "_blank" href= "//www.sjfzxm.com/" > designer /a > organization.

The self organizing shoe factory designer organization must strengthen management and take part in the management scope of Longwan Industry Association to guide the correct development.

All shoe factories and supporting enterprises should strengthen their training, education and normal management of their R & D designers. The Longwan Footwear Association should incorporate the designer guild organization into the normal management track of the association.

We should also attach importance to management guidance and organize the track of positive energy for self organized warehouse workers, friendship organizations, factory managers and friendship organizations.

< /p >