Dialogue With Wendy, Gao, The Designer Of Love.

< p > White Valentine's day, Chao Hong's "praise of love" series of platinum ornaments are listed on the market. The beautiful bow knot affects many beauties' little hearts. All the tide friends have been shuttling through the CHJ counters to find the beauty of the praise of love.

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< p > this series is designed by the award-winning Chinese designer, "a href=" //www.sjfzxm.com/news/index_c.asp "Wendy Gao < /a", with the "rare, pure and eternal" platinum jewelry to show love and expectation, so that every "love ceremony" can be remembered for the wonderful and moving every moment in life.

< p > < strong > reporter: where is the inspiration for the praise of love? < /strong > /p >

< p > Wendy: "praise of love" is a gift of love. "Bow tie" always reminds everyone of the expectation and happiness moment of opening a gift.

"Bow" design elements are also filled with western fashion or jewelry history books, expressing innocence and beauty.

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< p > in China, "knot" expresses good wishes for reunion, unity and happiness.

In the eastern and Western cultures, "a href=" //www.sjfzxm.com/news/index_c.asp "> butterfly > /a" has the symbol of love. I hope that every special commemoration day of lovers can witness their happy moments with the praise of love.

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< p > strong > reporter: why do we use platinum to complete the whole series? < /strong > /p >

< p > Wendy: as jewellery < a href= "//www.sjfzxm.com/news/index_c.asp" > designer < /a >, I know the character of platinum. It is not only known as "rare, pure and eternal" as the metal of love, but also perfectly protected diamonds with its excellent toughness and ductility, and firmly inlays different sizes of diamonds.

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The pure white color of platinum, P, truly presents the glint of the diamond itself, and becomes the most brilliant response of "the praise of love".

Platinum and diamonds are regarded as a perfect match, a symbol of perfect love and everlasting commitment.

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< p > related links: < /p >

< p > in order to carry out the original design concept and get rid of the homogenization competition of domestic jewellery products, the company has been positioned as the core competitiveness of the brand since 2000, and has set up its own design team and set up an independent jewelry design studio. Through the constant integration with international design, it has absorbed top talents from key university professors and senior designers in Hongkong, and has consistently promoted the differentiation of products with original design. In 2007, 5000 independent designs were launched.

The design office has become the most competitive and powerful jewelry design room in the domestic jewelry industry.

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To promote the upgrading of China's jewelry industry, P has successfully held the first, second, Fourth "China Jewelry Design Grand Prix" in cooperation with the China Gem and stone association, which has strongly inspired the original design consciousness of the jewelry industry in China.

With the unique oriental cultural connotation of original design products, in April 2006, as the only representative of the domestic jewelry industry, Oscar was invited to participate in the "jewellery world of Basel" - the world jewellery exhibition in Switzerland, Switzerland in April 2006. The Oriental jewelry series of Chao Hong's "Purple hot East" is stunning four in Basel, Switzerland, which has achieved unprecedented success and completely overturned the western world's prejudice that China's jewelry industry will only copy.

At the same time, the company also attaches importance to cooperation with R & D design institutes at home and abroad, and is committed to creating jewelry fashion with oriental cultural connotations and international vision.

In April 2007, the company, in collaboration with Academy of Fine Arts, set up the Tsinghua University jewelry laboratory, to jointly explore the essence of Chinese traditional culture. The "Liu Chao hung jewellery laboratory" has become a precedent for the establishment of research institutes in China's jewelry industry and the top academy of Arts. It is a preliminary exploration for developing the integration mode of industry, University and research in jewelry industry, and plays an important role in promoting the development of Chinese jewelry design in depth.

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