Alibaba 1688 Joint Da Ying Clothing Shopping Mall Tries Water O2O

One day, you walk leisurely in the street, suddenly feel thirsty. So you took out your cell phone to search a nearby milk tea shop order. After a few minutes, when the milk tea shop passed by, the shop assistant had already prepared the fragrant milk tea for you in P.

You will share your feelings with micro-blog when you finish drinking, and you can get the complimentary drink of the milk tea shop.

Is this feeling wonderful? Ha, this is the convenience brought by the O2O mode of e-commerce.

It is noteworthy that at present, the wholesale market of a target= "_blank" href= "//www.sjfzxm.com/" > clothing > /a > has begun to implement a similar O2O purchase wholesale experience.

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< p > < strong > what is "O2O clothing wholesale" mode? < /strong > /p >

< p > as the largest supply base of Taobao clothing, Humen Daying garment electric mall has been working with Alibaba 1688 and will open up a brand new "O2O clothing wholesale" new mode.

When the buyer first goes to the physical market of the professional market to find the source, it only needs to scan the store's two-dimensional code to store its 1688.com shop. Subsequent wholesale, trading and even replacement can be done by mobile phone.

At the same time, with the help of the increasingly developed logistics network, even if the distributors do not return to their cities after the physical stalls are ordered, the goods purchased have been sent to the store in advance, and subsequent merchandising and purchase do not even need to go to the wholesale market to get the goods, because the supply of the offline market has been synchronized to the 1688 website.

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< p > according to the introduction, the "O2O" mode, as a newly born e-commerce mode, was first proposed by Alex Rampell, founder and CEO of the US TrialPay. "O2O" is the abbreviation of "Online To Offline", that is, "online to offline", specifically to the "O2O" in the field of clothing approval, that is, clothing purchasers can first come to the clothing wholesale entity stalls, get face to face contacts with the person in charge of the stall, generate trust, and have intuitive feelings for the wholesale clothing. After the specific experience, place orders and payments, and then achieve wholesale pactions through logistics.

On the one hand, purchasers can follow their own understanding of physical stores and face to face perception of goods, so they can walk away from the wrong way and spend less money.

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< p > < strong > brings convenience to merchants. < /strong > /p >

< p > according to Alibaba 1688 < a href= "//www.sjfzxm.com/news/index_f.asp" > marketing department < /a > relevant person in charge, when purchasing wholesale and O2O combination, buyers can no longer need to work hard to get up early, and drive around everywhere, risking the risk of squeezing cars and stealing money.

You only need to use the wireless Internet in the store, you can enjoy this convenient service.

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Miss P, who runs garments in Chenzhou, Hunan, said that she had been opening her shop for 4 years. She used to go to Dongguan Humen the Yellow River fashion city wholesale market to buy goods, and bought thousands of yuan each time, but every purchase was faced with many difficulties.

"It's very troublesome to catch a train to Dongguan once a week, and it's more and more difficult to buy train tickets. There are too many people on the train, so safety is also a problem."

Miss Wang said recently she began to try to purchase goods from the Internet.

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< p > in Miss Wang's view, through online purchasing wholesale, buyers and suppliers can carry out real-time pactions. At the same time, she can also negotiate with suppliers about price, products and other related information through online way. Buyers will pay for goods and be satisfied with quality and trade settlement through Alipay.

The introduction of Alipay online payment means that suppliers can directly supply terminal retailers and shorten circulation channels.

Buyers and sellers online communication, online order, online payment collection, express delivery of goods, the paction cycle is greatly shortened.

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< p > < strong > future "money" scenery unlimited < /strong > /p >

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< p > "Alibaba 1688 is to build a good communication and wholesale procurement platform between tens of millions of end retailers and manufacturers in China. Both sides of the paction can get more room for development through such a low cost and wide coverage platform."

Zhang Qian, director of the 1688 Marketing Department of Alibaba, said that terminal retailers can get huge amounts of commodity information with the help of this platform, while reducing the wholesale cost of procurement. For suppliers, not only can they obtain a large number of orders, but they can also grasp the market changes in a timely manner through small wholesale procurement.

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< p > according to the introduction, the predecessor of 1688 is Alibaba China station.

1688 is now the flagship business of Ali group, and is also the largest purchasing wholesale platform in the world. At present, there are more than 100 million registered members. As a subsidiary of Ali group, 1688 represents the interests of enterprises in the CBBS e-commerce system, providing business opportunities, information and convenient and safe online pactions for tens of millions of buyers and suppliers worldwide.

"Alibaba O2O clothing professional market positioning can also understand this: it provides wholesale products may be the most complete, the source of goods is the best, the price is the lowest, the paction is the safest."

An electric business insider said that the platform can satisfy more and more online retailers (Taobao online sellers), and can also meet the physical stores that have not yet been involved in online retailing. The 1688 and the professional market's test water is of far-reaching significance.

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< p > we have reason to believe that the future Humen Daying garment electric mall will lead the new professional market under the guidance of < a href= "//www.sjfzxm.com/news/index_s.asp" > Alibaba < /a > 1688.

And the test will be a typical case of the O2O model of the clothing wholesale market.

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