Cutting Customers Can Raise Sales By 50%.

< p > in the recent diagnostic questionnaire, there were many a href= "//www.sjfzxm.com" > Customer < /a >, many times they raised sales problems which caused them headache.

Especially in the context of the financial crisis, sales decline has become the biggest problem for many enterprises.

< /p >

< p > a typical example is an enterprise that manufactures handicrafts in Jiangsu.

The company's boss is in such a dilemma: the economic crisis has made his business more and more difficult.

In order to get customers' orders, the boss has to give customers better payment terms, a longer payment period.

In order to ensure the completion of the order production, the company has to buy large quantities from suppliers.

In the current economic situation, the supplier must pay the materials in advance.

But in this way, it is even more difficult to borrow cash from banks.

The boss's dilemma is that he can't do business, but he doesn't seem to be able to do business.

Not doing business is waiting for death. Doing business seems to be seeking death.

< /p >

< p > on how to improve sales, the suggestions given by the author are to improve the efficiency of their own sales organization and innovate their products.

These two points are also applicable to the long-term solutions of the above customers.

But from another point of view, we will discuss this important topic: "how to increase sales by 50%"? < /p >

< p > this time, the author's point of view is customer choice.

This time, the answer is "cutting customers".

< /p >

P, on the surface, this is a dangerous suggestion: our customers are not many, business is not good enough. If there are fewer customers, we can only shut down.

To put it another way, more customers can at least share some cost.

< /p >

< p > but such a train of thought is theoretically wrong, and in fact it is not feasible.

In fact, we can not see clearly. In the preceding example, we have seen clearly.

Many executives and salesmen know this.

In theory, we need to make some analysis.

< /p >

< p > Why do customers increase, sales are not necessarily increased, customers are less, and sales can be increased? The reason is that we have a very different degree of concern for customers.

When we have many customers and no serious classification of customers, we are not clear about the contribution of customers to the company. We often let some customers who are not worth "dedicate" to occupy important resources of the company, such as company's cash, company's production capacity, sales resources of the company, etc.

The more you do worthless customers, the less you get.

< /p >

< p > the real customers who are important to the company are often unable to get the due attention and < a href= "//www.sjfzxm.com/news/index_s.asp" > resources < /a >. They can not get the quality of the products they want, the delivery time and quality service they want, they often choose to leave when they are intolerable.

This is the same thing as "bad money drives out good money" in economics.

Almost every company happens every day that "bad customers" squeeze away "good customers". We think that we can only keep every customer with our heart, but we don't know that as long as "bad customers" are there, we will not be able to do well the work of "good customers", so that "good customers" can not stay.

< /p >

< p > the right way is to cut down "bad customers" and pay attention to "good customers".

When we turn our attention away from the large customer base including many "bad customers" to the "good customers" who are really valuable to the company, we will find that many of the problems we have to solve before but are difficult to solve are simple: < /p >

< p > good customers do not need us to be good at entertaining guests and eating red envelopes. As long as we make good quality of our products.

Good customers know that we need capital turnover as he does, so he will not default on our payment, only hope that we can deliver the goods on time.

Good customers know that we are not saints, so he allows us to make mistakes, but we hope that we will bear and improve.

Good customers want to grow with us, so he will give us some pertinent opinions and suggestions.

Good customers will not change suppliers for a little bit of small profits, but we hope that our cost performance will continue to improve.

< /p >

< p > customer changes, of course, we must change the practice.

But I believe that with good customers, this change is easy to do.

It's like following a good person to learn well, and following bad people to learn bad.

< /p >

< p > < strong > how to increase sales by 50%? < /strong > /p >

< p > the answer is not simply to increase the number of customers by 50%, but to reduce customers and choose customers.

The increase in the number of customers is useful only in one case for improving the < a href= "//www.sjfzxm.com" > sales /a >: when we choose the right customers.

< /p >