Interpretation Of Selection And Management Skills Of Store Managers In Home Textiles Stores

In the management of home textile stores, the store manager is an important role. So let's talk about the selection of store manager. Different stores have different sizes and different staffs. For example, a shop with only three shop assistants can set up shop assistants without direct setting up shop assistants. But whether it is store manager or shop assistant, the specific requirements are as follows:

　 1. Ministry of Education

To make employees work harder and harder, we must inspire their potential and broaden their horizons, so that their knowledge will increase day by day, so that more and more talents will be available in shops. In short, we must have certain guiding ability.

　　 2. Management ability

As a store manager, the store manager must have a personal philosophy of management so that other employees can follow suit so that they can go ahead and work towards the same goal.

　　 3. personal charisma

It must be the most prestigious person in the store management. His charisma comes from his own ability, including professional knowledge, experience (work and life), and so on.

　 4, healthy physique

As a store manager, to manage a store, you must have a healthy body and energy, otherwise it will be difficult to cope with the heavy work and complex personnel relationship.

　 5, make money

As the last point mentioned, and often the most important, the first ability is to lead the team to maximize profits and seize the largest market share. Otherwise, even if all the plans are carried out step by step, all employees are properly posted on the job, but the shops are not profitable, so the shop is still failing.

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In terms of salesperson, we can observe from three angles: language, behavior and image. As far as language is concerned, we should collect as much as possible the contents of the first sentence of the greeting by the opponent salesperson to the customer, and pay attention to observing the timing of greeting and the reaction of customers.

Then, we can record the content of conversation between the salesperson and the customer during the promotion process, and observe the different reactions of customers to different conversations. In behavior, you can observe what the salesperson is doing when there are no customers. Do you have any special actions to attract customers into the store? When a salesperson receives customers, what other clerks are doing?

In terms of image, it is necessary to pay attention to whether the opponent's shop assistants are uniform in uniform, the style and style of the uniform, and the situation of the employees themselves, such as hairstyles and accessories. Because the same or similar brand is worth learning from each other.

In terms of customers, what the shopkeeper needs to observe is what types of customers enter the rival stores to buy goods, what common characteristics do they have and when they buy what styles. At the same time, we need to observe the key factors that led to their decision to purchase.

On the shop side, we can compare the similarities and differences between the rival stores and their own shops in terms of area, layout, merchandising and decoration styles, and draw a better place for each other.

Through careful observation of the above three aspects, in line with the attitude of "changing the situation without being encouraged", the store manager can not only realize the shortcomings of his own shop, but also be able to know himself and himself, and strive to "fight a hundred battles" in the sales war.