Promotion Is The Main Theme Of Marketing. The Moderation Principle Is Very Important.

< p > 1, consumer numbness: when the promotion season of a commodity comes, it will have a considerable impact on consumers' < a href= > //www.sjfzxm.com/news/index_c.asp > buying behavior < /a > tendency. But if a commodity promotes sales at all times, even if the intensity of each time is bigger, consumers will be numb and produce "aesthetic fatigue".

Consumers may want to: buy it next time, anyway, this promotion often happens, maybe a few days cheaper or more gifts; < /p >

< p > 2, sales promotion dependency: large sales promotions generate large sales, small promotions generate small sales, no promotions, no sales.

So that sales promotion will go on every year, and every month, we can't stop for a moment; < /p >

< p > 3, overdraft future market returns: moderate promotion will either occupy the market share of similar competing products or directly expand the expansion of < a href= "//www.sjfzxm.com/news/index_c.asp" > market demand < /a >, which has absolute advantages.

However, once the sales promotion is excessive and the short-term market demand can not be increased, it is impossible to generate "promotion increments" in addition to the future earnings of the overdraft market.

This directly leads to the strange phenomenon of "sales stop, sales stop."

This prevented the occurrence of this phenomenon, and had to put on another sales promotion (for example, the purpose of the promotion was "pressing goods", the purpose of this promotion was "clear inventory"), and then continued vicious circulation.

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< p > 4, leading to < a href= "//www.sjfzxm.com/news/index_c.asp" > price < /a > chaos caused by "rush goods": in the promotion of activities such as purchase incentives for members of the channel, because most manufacturers will set different rebate ratios according to the amount of customers' purchases, the amount of large rebates is high and the amount of small rebates is low.

The famous saying goes: "great contribution and great repayment."

This will break the price balance between channel members.

Because of the discrepancy in price, it is inevitable that there will be a rush of goods and a fatal blow to the price system; < /p >

< p > 5, leading to excessive inventory of channel members: excessive inventory is like a "barrier lake" that may burst at any time, and at the same time, the traffic channel also suffers from "high blood pressure" and "intestinal obstruction"; < /p >

< p > 6, shorten the life cycle of commodities: there are rebate promotions in the channels, and there are special sales promotions at the terminals, all of which are directly related to the price.

Too frequent price discounts will enable channel members and consumers to interpret "promotional price" as "normal price". At this point, "promotional price" will become a psychological price acceptable to consumers.

That is to say, after frequent promotions, the price of goods can hardly rise to the level before promotion, which will make the market price of commodities go down in the process of frequent promotions, and the profit margins of members of various channels will continue to shrink.

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< p > when the shouting "no money can be made" from top to bottom, the commodity will soon come to an end.

Promotion is the main theme of marketing, and sales promotion will follow if products and services are available to the market.

Merchants will choose different ways and carriers according to their own conditions and purposes, < /p >