Brief Analysis Of Fashion Store'S Long Term Management Strategy

< p > < strong > 1, create < a href= "//www.sjfzxm.com/news/index_c.asp" > Image < /a >, sell beauty < /strong > /p >

< p > shop business is not good, do not enter the shop, stay at the door for a few seconds to see it! What to see, look at signs, see lights, see display, see the health condition... Buy clothes is to buy beautiful, sell clothes is to sell image, so we must be good at creating shape image < /p >.

< p > buy clothes is to buy beautiful. Now we dress in addition to the requirement of comfortable fit in vitro, more embodies a kind of spiritual pursuit of beauty, personality, and brand, and is an affirmation and Realization of self image.

Beauty is the basic characteristic of our clothing products. Then, the place where we sell clothes and the people who sell clothes should first show beauty.

All violation of the principles and actions of beauty will make the "beauty of clothes" greatly discounted, without expression or even loss.

The beauty is gone, the image does not exist, and the brand loses its foundation for survival, let alone the development!! therefore, we must keep in mind that the basic principle of "selling clothes is to sell images" must be based on the principle of "beauty". We must firmly establish and carefully maintain the standards of "beauty". Only in this way can our stores find their distinctive beauty in the fierce and fierce market competition before they can develop and grow from one victory to another!!! /p

< p > < strong > two, overcome fear, good intentions. < /strong > /p >

Shop operation will encounter many problems every day. There will be many new situations. To make a href= "//www.sjfzxm.com/news/index_c.asp" > shop operation < /a > maintain a long life, we must try our best to set up a higher goal every day and encourage to try and apply new ideas and methods.

But a problem arises, and many people are afraid of it and unwilling to undertake the risks brought about by reform and reform.

At this time, we need to encourage ourselves, "don't be afraid, as long as your heart is good," because if we work hard and move towards a goal unswervingly, we will succeed in using good methods.

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< p > strong > three, go deep into the grass-roots level, and strive to operate < /strong > /p >

< p > many bosses can still work in stores when they just open their businesses. When everything is on the right track, the boss will relax.

You must be vigilant against this happening! Because the shop is yours, the business is yours, the boss does not work hard, and how can the staff work hard? This is a matter of words and deeds.

How can you understand the needs of customers and find out the preferences of customers if you do not guide the operation and do not go deep into the grass-roots level? How can you achieve satisfactory results? < /p >

< p > the whole enterprise starts from the top leadership, and the effort of the boss determines the efforts of the whole company and its employees.

All the reform of the shop must be emphasized, valued and demonstrated by the boss before it can blossom and blossom.

The boss is the boss, but always remind yourself that starting from the staff, starting from the ordinary employees can always be the boss, can be made into a big boss!!! /p.

< p > < strong > four, treat employees well, encourage morale < /strong > /p >

< p > brand discount > a href= "//www.sjfzxm.com/news/index_c.asp" > clothing chain store < /a > the most grass-roots managers, often see their employees wear a mess of brands to sell their own clothes, see the staff when they dress the guests, the voice is as small as mosquitoes, see the shops are lifeless, employees are not a bit energetic, this is what we intentionally or unintentionally make our employees feel inferior.

Inferiority is a loss of self-confidence, and lose self-confidence of the shop can not be an excellent shop, in the operation of the lack of self-confidence of the boss is also not a qualified boss.

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< p > as a boss, the most important responsibility is to encourage morale, appoint people to be wise and know others well.

A calculating boss is always reckless to death, and the employee is demoted to a worthless place before hiring them. He thinks such employees will not leave because of their inferiority complex.

It is necessary to know how a worthless employee can suddenly become a flying worker. So, in terms of hiring staff, our boss may wish to be generous to the staff in daily shop management, because the role of the boss is to boost morale and enhance employee confidence.

With a high salary, there is high morale and good faith. As for how to work, there is a natural way for employees to do so.

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"P > < strong > five, encouraging work and making good sense of < /strong > < /p >

< p > the feature of clothing stores is that there are many female employees. The biggest problem for female employees is their worries. They are always thinking about the rewards of other shops. How are they today? In short, the reason why employees can't do their jobs well is because they are not dedicated to their work.

How to be specific? Simply speaking, it is busy, that is, moving.

When a person is busy, he naturally has no time to think about other problems.

Therefore, we should not be afraid of the management of the store. We should not be afraid of the fact that employees are doing too much and are tired. What you should be afraid of is whether they have anything to do. They should be encouraged to work hard.

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