Quancheng Road Homogenization Serious "East Cold West Hot" Strange Phenomenon

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< p > before the Qingming holiday, the old Dongmen million cargo exchange and Shimao International Plaza were opened for trial.

Reporter visits found that Quancheng Road commercial circle less than two kilometers, there are already seven or eight commercial complexes, they use all means to attract tourists, currently showing polarization.

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< p > recently, the reporter visited the commercial complex along the Quancheng road from east to west.

Entering the newly opened Shimao square, there was a pungent decoration smell. A rock band was singing, but the crowd was less.

Walking further, some clothing brand salesmen are standing at the door, not many consumers.

Some hotels are distributing vouchers, and there are still few customers in the shops.

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< p > walking out of Shimao square and crossing the County West Lane, the popularity is becoming more and more prosperous.

At the vicinity of the expensive and commercial buildings, traffic began to become congested, many clothes were on sale, and many people were buying here.

It is worth mentioning that the traffic volume of spring Lok Fang and hung Shang Fang, which has been open for many years, are still relatively small.

During the Qingming Festival, the cold and heat of the shopping malls in Quancheng road were uneven, and the differentiation has appeared.

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< p > "for many years, business on both sides of Quancheng road is cold in the East and hot in the West."

Mr. Wang, who has worked in a shopping mall in the vicinity for more than 10 years, said that there was a good popularity in the west, such as Sanlian, Suning and other traditional household electrical appliance sales enterprises. The popularity of Shimao International Plaza was expected by many people. Because of its commercial volume, influence and appeal, it could change the present situation and make the east end of Quancheng road hot.

However, judging from the current situation, Shimao is somewhat disappointing.

According to the introduction, the commercial complex trial business is very important at the beginning. At the beginning, the popularity came up and occupied a place in the hearts of the citizens of Ji'nan. After that, the influence could be gradually expanded. The trial business of Shimao square appeared to be hasty.

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< p > some people who have finished shopping at Shimao square say that Shimao takes a href= "//www.sjfzxm.com/" > fast fashion "/a" as the main target, and the price is relatively close to the people. It is also more popular. It hopes to improve the current situation as soon as possible and give people a healthy and comfortable shopping environment.

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< p > < strong > [Analysis > /strong > /p >

< p > < strong > brand homogenization serious polarization is inevitable. < /strong > < /p >

< p > "the total commercial facilities in the Ji'nan area may not be saturated and need further construction."

Wang Zheng, director of the Economic Research Institute of the Ji'nan Academy of Social Sciences, said that commercial facilities are close to saturation around the Quancheng road in the core business circle, and polarization is inevitable.

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< p > according to the introduction, the total length of Quancheng road is less than two km. With the opening of Shimao, the Baisheng shopping center, Hang Lung Plaza, and Guiyang shopping mall, Guihe commercial building, and Ginza shopping plaza and Ginza mall, which have been opened in previous years, have already had seven or eight commercial complexes.

"The above does not include" a href= "//www.sjfzxm.com/" > Quancheng road < /a > around the small business district, such as Furong street, quanle square, Tai Fu square, Hong Shang Fang and so on.

Wang Zheng said, the most important thing is that these commercial facilities have a very serious homogenization of their formats. Basically, besides clothing, they are catering, and then they are "a href=" //www.sjfzxm.com/ "jewelry" /a, small ornaments, household appliances, and so on.

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In the past few years, for example, heijia dumplings, P, has a store, and there is a shop next to Hang Lung Plaza. Not far away, there is a shop near the Liberation Bridge Carrefour supermarket.

Not to mention UNIQLO, there are both Shimao and Hang Lung.

At present, there has been a phenomenon of idle shops, sublets and so on.

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< p > in Wang Zheng's view, in the future, < a href= "//www.sjfzxm.com/" > shopping malls > /a must be differentiated competition.

For example, the expensive shopping center, on the main road of high-end springs, many brands such as Louis Weedon, Tods, and so on, other shopping malls are not, consumers want to buy it in Quancheng Road, must come to expensive and.

"On the contrary, if we do homogenization, it will become more and more difficult."

Wang Zheng said that with the expansion of the city, new business circles such as hung Lou, four road, Wei twelve Road, Zhonghai, leading city and so on rise. They all have corresponding commercial complex. If the brand of Quancheng Road shopping mall is similar to them, why do people come to Quancheng road? < /p >

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