The World'S Best Retail Brand List Released In 2014

< p > it is understood that the "best retail brand list" in 2014 is the fourth joint evaluation and release list of Interbrand and Interbrand Design Forum (Interbrand group's focus on retail brand service). The list also ranks through the calculation of brand value. As always, third independent audited financial data and extensive consumer research and market information were used to select the top fifty retail brands in the North American market, the top fifty retail brands in Europe, the top thirty retail brands in the Asia Pacific market, and twenty retail brands in Latin America.

Suning is the most valuable Chinese Internet retail brand in the Asia Pacific region with a brand value of US $51 billion 100 million.

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There are 5 brands of Chinese regional brands that are among the best retail brands in 2013. They are Suning, < a href= "//www.sjfzxm.com/news/index_c.asp" > BELLE < /a > Semir, Bosideng, Gome.

In 2014, "best retail brand list" was left with Suning, BELLE and Zhou Dafu.

Gome, Semir and Bosideng are all out of the list.

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< p > according to the reporter, with the development of the past 7 or 8 years, China's physical retail brand and e-commerce retail brand have gone through several stages, such as fighting against each other, the rise of the electricity supplier, the retail business of the solid retail brand, and the retail brand of electric business.

Over the past year or two, reporters have seen that the entity retail brand represented by Suning has embraced the Internet with the fastest speed and actively promoted the Internet pformation of the enterprise, which has won great imagination in the capital market.

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< p > Interbrand expressed a high opinion of Suning. According to Interbrand, in 2013, Suning decided to close several stores and vigorously develop the "cloud merchants" with the courage of a strong and determined person, and put forward "Suning Yun business is a combination of Suning traditional entity shop + Suning electricity supplier + supply chain Management + background services" established by Su Ningduo. It should be more systematic, more comprehensive and more suitable for the future, so as to bring greater growth themes to the capital market and itself.

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< p > reporter has learned that Interbrand has made an optimistic forecast for the cloud business mode of "a href=" //www.sjfzxm.com/news/index_c.asp "> Suning < /a >" store business + electricity supplier + retail service provider ".

Interbrand believes that 2014 is the year of implementation of the Suning strategy and the year of landing. With the maturity of its operation system, the increasingly reasonable personnel qualification, the improvement of supply chain efficiency and the improvement of user experience, the performance will be better in the second half of this year.

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< p > according to Interbrand analysis, China's a href= "//www.sjfzxm.com/news/index_c.asp" > entity retail > /a > will further integrate with the retail business of e-commerce, digitalization of user information collection and processing, further analysis of user needs through big data mining, thus identifying and using consumer information, further expanding consumer demand, and guiding brand development strategy is a very important part.

At the same time, offline entity business has traditional advantages in brand user experience, environmental design, logistics procurement and so on, and is also an indispensable link in building the core competitiveness of retail brands.

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Yao Chenggang, chief executive officer of China P, said: "the ultimate goal of retail brands is to provide consumers with value in channel access.

Therefore, in the future development of the list, the most valuable retail brand must be able to discern the needs of consumers, and use various means and resources to continuously optimize the brand of consumer experience.

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< p > Industrial Economic Observer Liang Zhenpeng believes that with the integration of O2O between Chinese entity retailing and electric business, it is particularly important to integrate user information on line and offline with data model and further analyze user needs through big data mining, so as to identify and use consumer information, further expand consumer demand and formulate brand development strategy.

At the same time, offline retail has greater advantages for brand display, user experience, environmental design, logistics and distribution, service matching and so on. It is also an indispensable part of building the core competitiveness of retail brands.

Therefore, Suning not only has fast online sales channel suning.com, but also has the physical display shop, experience, sales and service advantages of entity stores, the development of online and offline integration of O2O mode has congenital advantages, and the result of its Internet pformation is more worthy of the industry's expectation.

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