The Minimum Consumption Setting Marks The End Of The Era Of E-Commerce Free Mail.

　　 Electricity supplier free floating threshold collective floating

Reporters on suning.com website saw that after the freight adjustment, consumers can get free delivery service if the total amount of individual orders is 48 yuan. If the order amount is less than 48 yuan, it needs to charge 5 yuan freight. At the same time, the 5 yuan freight will be listed on the bill.

Before that, Jingdong mall, Yi soon network, Amazon China and other electricity providers have taken actions to improve the free mail threshold. For example, the Jingdong announced that the free freight threshold of ordinary customers should be raised from 39 yuan to 59 yuan, otherwise, 5 yuan freight will be charged, and some goods will be distributed to remote areas such as Tibet and Xinjiang. The extra freight charge will be 10 yuan / piece. Dangdang does not divide books and general merchandise, and the standard of free freight must be 39 yuan, and the standard of free transportation is 5 yuan freight. In early March, Yi soon network also announced that the free freight threshold would be raised from 29 yuan to 49 yuan, and less than 49 yuan to charge 5 yuan freight. Amazon China is full of 49 yuan to enjoy the package. Van's distribution fee is 10 yuan / single, and its own goods and time limit purchase goods are full 199 yuan to avoid freight.

While Taobao and Tmall have always been platforms, freight rates are set by businesses on the platform themselves, only when they are promoted.

　　 Consumer 5 yuan postage is not much.

And for the electricity supplier set up the threshold of free mail, most consumers in the press survey, said: "5 yuan postage is not much, acceptable." In order to save freight, there are many ways to buy online. The most commonly used is to fight the list. Netizens often buy all kinds of snacks on the Internet. In order to get the post, they often buy together the colleagues in the office to get enough money for the vendor. Mr. Wang, a member of the Jingdong who is a gold medals member, said he was mainly buying household appliances in Jingdong, and the amount must be more than 59 yuan.

Of course, if you buy a small piece of goods can not reach the amount of electronic mail, you can also choose to mention, from the mention can also be free of freight. For example, suning.com has 2000 logistics self raising points in the whole country, and more than 48 yuan order has also launched the activity of self reclaiming cash coupons. By the end of 2013, the Jingdong had 82 warehousing centers and 1453 distribution stations nationwide, covering 460 cities nationwide. Consumers could also choose the nearest Jingdong distribution station.

In addition, in order to expand itself Mobile terminal (mobile phone, tablet PC) market share, each electricity supplier has certain preferential policies for the mobile terminal purchase. Taobao and Tmall can enjoy more favorable prices on mobile terminals. Journalist observation Free mail It can't exist for a long time.

China's online shopping market is expanding. The report from China Electronic Commerce Research Center of China Electronic Commerce Research Center (http://www.100ec.cn/zt/bgk/) shows that as of December 2013, the scale of China's online retail market reached 18851 billion yuan, an increase of 42.8% over the same period last year, and the number of online shopping users reached 312 million, an increase of 26.3% over the same period last year.

Compared with the fierce situation of price war last year, the electricity market is relatively stable this year. At this stage, the domestic market structure has basically stabilized, the electricity giant has no need to fight the logistics price war. Therefore, enterprises will take the lead to increase the threshold of express delivery, and other enterprises will follow suit.

However, there are also some people in the industry who believe that the cost of distributing 5 yuan per person is basically a drop in the bucket compared with the huge expenditure of self built logistics. If we always take the way of "losing money and making money", it is also not conducive to the healthy development of the entire electricity supplier industry.