The Basis Of Price Positioning And How To Price Positioning

< p > < strong > 1, < a href= "//www.sjfzxm.com/news/index_c.asp >" price positioning < /a > basis: < /strong > /p >

< p > (1) the target of Pricing: < /p >

< p > > to expand market share, we should adopt a lower price < /p >.

< p >. Quality leading or mainly engaged in high-end brand clothing should be set at a higher price < /p >.

< p > to avoid competition, we should adopt the "a href=" //www.sjfzxm.com/news/index_c.asp "pricing method < /a > /p".

< p > > in order to tide over the difficulties of enterprise operation, it is advisable to adopt the way of cost pricing (generally higher than variable cost) < /p >

< p > (2) market demand < /p >

< p > consumer acceptance of prices. Market demand determines the upper limit of pricing. Generally speaking, the pricing of clothing products is based on the maximum profit that enterprises can get, rather than the highest profit rate. Otherwise, insufficient customer purchases will affect the profits of enterprises.

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< p > (3) the cost of enterprise operation < /p >

< p > the total cost of enterprise operation is divided into variable cost and fixed cost. The fixed cost of clothing store is mainly the investment of the equipment in the shop and the investment of the real estate (or the rent). The total fixed cost has nothing to do with the sales volume of the product, but the unit fixed cost is inversely proportional to the sales volume of the product.

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< p > < strong > 2, < a href= "//www.sjfzxm.com/news/index_c.asp >" pricing method < /a >: < /strong > /p >

< p > (1) psychological pricing method < /p >

< p > fat pricing (that is, high price) -- taking advantage of customers' novelty mentality: mainly aiming at new products that attract consumers, < /p >

< p > penetration pricing (i.e. low price): take advantage of the customer's mentality of getting cheap: realize profits by < /p >.

< p > prestige pricing (i.e. high price) -- using the customer's psychology of seeking fame: mainly for those famous brands' clothing < /p >

< p > zero pricing -- making use of the customer's Quasi psychology < /p >

< p > (2) cost pricing < /p >

< p > cost plus pricing < /p >

< p > objective profit pricing < /p >

< p > variable cost pricing < /p >

< p > (3) discount pricing < /p >

< p > quantity discount < /p >

< p > cash discount < /p >

< p > season discount < /p >

< p > (4) promotion price < /p >

< p > attract price, attract customers through several special costumes, drive sales of other commodities < /p >

< p > special event pricing, such as store celebrates, holidays, etc. < /p >

< p > (5) product combination pricing, such as selling shirts and trousers together is more affordable than single sale, so as to encourage customers to buy more products < /p >

< p > (6) value perception pricing -- pricing on the basis of customer's estimated price < /p >