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Jinjiang Shishi Textile And Garment Enterprises Innovate Their Industrial Mode Spontaneously.

2014/5/7 10:52:00 53

since its establishment in December last year, Quanzhou's "a href=" http://sjfzxm.com/news/index_s.asp "textile > /a" SME alliance has attracted nearly 100 enterprises from Jinjiang and Shishi. These enterprises all over the upstream and downstream industry chain, the total output value exceeds 10 billion yuan, and the total number of employees is nearly 40 thousand. "The alliance is comparable to a huge industrial group, and has received more than 100 million yuan orders." 5, Cai Zhuolong told reporters. 
 Cai Zhuolong, chairman of Fujian dragons < a href= "http://sjfzxm.com/news/index_s.asp" > dress < /a > Ltd. In November last year, in the exchange with his colleagues, he sprouted the idea of building industrial alliances. 
 "in the past two years, the order pattern of international purchasers has changed, and millions of pieces are seldom available. Instead, the purchase of" small quantity "is very small. However, SMEs have the problem of limited customer resources and single product. Cai Zhuolong said, "if we all form a" virtual group "and take orders together, will competitiveness be enhanced?" /p
In the following month, Cai Zhuolong began to visit enterprises and explore the alliance mechanism of SMEs in the fields of capacity docking, product misplacement, brand cooperation, marketing pricing, raw material procurement and other fields. P Many enterprises, such as garment, textile, printing and dyeing, hosiery and swimwear, have expressed their desire to join the alliance. 
 after the establishment of the alliance, enterprises have a coalition backing when negotiating orders with customers. Compared with previous single handedly rushing into the market, they have more strength and are more attractive to customers. 
 dragon clothing is an enterprise with underwear as its main product. There is a large customer who supplies to more than 3000 supermarkets in Poland. They only purchased underwear products from dragon clothing. After the establishment of the alliance, the merchants also extended their purchase orders to swimsuits, jackets, cotton padded clothes, beach trousers and footwear. "We do not produce these commodities, but can be produced by alliance partners." Cai Zhuolong said. 
 recently, the red sun Hosiery Industry has successfully joined the "South Pole" customer. In addition to socks, the two sides' future cooperation products also include household clothes, swimsuits, towels, vests and so on. "If you only do socks, it's hard for the customer to get it." "In the name of the alliance, we finally talked about our customers and realized the maximum use of customer resources in the alliance," said Hong Tian, general manager of the red sun socks industry. 
"P", in the view of many textile workers joining the alliance, small and medium-sized enterprises have no advantages in capital, policy, finance and other aspects. Now the situation is changing through the establishment of alliances. For example, the alliance has recently been negotiating the brand licensing of "bear emergence". The first year is about $6 million, and it is difficult to rely on a small business. 
 in addition, alliance enterprises are also exploring the use of the same brand to develop the "a href=" http://sjfzxm.com/news/index_s.asp "electricity supplier < /a" channel, and will also cooperate in industrial design, bank financing, scientific research team and expert resources in the future. 
 "in the current international market environment, the emergence of the alliance is just in time, and it may become a way out for the domestic textile and clothing SMEs to face difficulties." Quanzhou textile and apparel chamber of Commerce Secretary General Shi Zheng said that the chamber of Commerce will further promote the alliance mode of SMEs in the textile and garment industry, which is also expected to be written into the outline of Quanzhou's industrial development. 
 interview notes > > /strong > /p >
 industrial mode innovation under the Internet thinking 
 industry insiders believe that the industrial alliance established by Jinjiang Shishi textile and garment SMEs is the "Alibaba entity version". Textile operators, including Cai Zhuolong, also admitted that the alliance was built on "Internet thinking". It is based on the Internet thinking that this group of 70 and post-80s industrialists will be able to embrace the whole world. 
 Internet thinking refers to the reconsideration of the market, users, products, enterprise value chain and even the entire business ecosystem under the background of the continuous development of science and technology. Robin Li, the founder of Baidu Inc who first proposed Internet thinking, believes that modern entrepreneurs must have Internet thinking. "Maybe what you are doing is not the Internet, but your way of thinking should be gradually thinking like the Internet." 
 the Internet business mode must be built on the basis of equality and openness. The Internet thinking must also reflect the characteristics of equality and openness. The industrial alliance of small and medium enterprises in Quanzhou textile industry embodies this characteristic. If the alliance does not charge any fee to the franchisee, it can apply to join as long as the alliance is beneficial to the enterprise and the enterprise can contribute to the alliance. 
 the operation of the alliance is also in line with the characteristics of the Internet age. In order to communicate at any time and anywhere, the alliance opened WeChat group and recruited government, banking, media and other personnel. It is said that the activity of WeChat group is very high. Many good ideas of alliance development have been burst out in chat. 
 over the past few years, many industries have been promoting the development of Baotuan, but there are many deficiencies in the actual implementation. The innovation of Quanzhou textile industry SMEs alliance in the development of Tuen Tuan is the ultimate goal of producing results. It is just a grassroots experiment and may not be perfect, but it does provide some experience for the industrialists in the Internet age.