Beijing Aegean Sea Will Invest 20 Million "Save Oneself"

< p > Aegean Sea in Beijing is targeting a large number of supporting restaurants, trying to create a win-win mode of "retail plus matching" with its neighbor Parkson. However, under the influence of the continuous decline of Parkson passenger flow, Beijing Aegean Sea also encountered unexpected predicament.

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< p > reporter recently found that only six months after the opening of the project, 2 restaurants had closed shop a month ago.

Other businesses that maintain operations also say that the passenger flow is not optimistic.

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< p > for this, Hongxing real estate has launched a positive self-help.

Zhang Huarong said that the Beijing Aegean Sea project will shift its focus from investment to operation this year.

"On the one hand, Hongxing real estate is actively coordinating with the territorial Government in order to improve the existing traffic defects.

On the other hand, there is a corresponding adjustment to the business inside the shopping mall.

However, some people in the industry have told reporters that due to the immature site selection business area, the defects in the design of commercial building lines, and the poor traffic flow caused by poor traffic flow, the a href= "//www.sjfzxm.com/news/index_c.asp" > Aegean Sea < /a > project needs to get rid of the current gloomy predicament, which is still obstructed and long.

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< p > > as the first commercial project of "a href=" //www.sjfzxm.com/news/index_c.asp "Red Star", the shopping mall of Aegean Sea is located in the sun palace area of Chaoyang District, Beijing. It tries to build a city fashion life center integrating shopping, dining, entertainment, leisure and children experience.

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Under the help of "neighbour" Baisheng, the Aegean Sea shopping center decided to break the industrial practice from the planning stage, instead of taking the traditional department store as the main business of the shopping mall, instead of taking 130 thousand square meters of food volume to attack the catering industry, children's experience format, entertainment and leisure, etc., the P shopping center was mainly designed to break the industry practice.

When the mall opened, 60 brands of restaurants were introduced, occupying 20 thousand square meters of space.

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< p > although there is no dispute about the investment strategy in the industry, the market initially showed great recognition. Zhang Huarong told the China real estate newspaper reporter that the investment rate of opening up has reached 92%.

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< p > "so positioning, the team considers the dislocation of the whole business circle.

Aegean Sea and surrounding Yunnan Towers Hotel, Baisheng department store, Dazhong electrical appliances and other commercial projects have underground passageways, which is a city complex as a whole.

Zhang Huarong said.

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However, when p opened for half a year, the reporter's field visits found that the business situation of the mall was "a bit cold" indeed.

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< p > on the day of the reporter's visit, a youth children's English TV competition was held in the atrium on the first floor, except for the children and parents.

"There are fewer people on weekdays, and no more than 100 copies of the fliers are sent out every day."

Organizers of the event told reporters.

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< p > at the same time, reporters visited shops around the atrium and found that few people stopped shopping.

A clothing store staff member said that although the a href= "//www.sjfzxm.com/news/index_c.asp" > clothing < /a > price is not low, the monthly turnover income is also difficult to exceed 100 thousand yuan, lower than the level of the same industry.

Another salesperson from the spectacle luggage shop also told reporters that the store turnover has been lower than 100 thousand yuan per month.

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