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Gucci Will Launch Cosmetics Series Charlotte Casiraghi Endorsement.

2014/5/23 22:15:00 54

Italy luxury brand Gucci Gucci confirms that it will launch a series of cosmetics. Frida Giannini, the brand creative director, confirmed the news for the first time in an interview, and said that there will be a spokeswoman for Monaco Princess Charlotte Casiraghi. Charlotte Casiraghi has repeatedly acted as a spokesperson for Gucci Gucci brand, and has been sponsored by the brand to participate in equestrian competition. 
 as early as 2006, a href= "//www.sjfzxm.com/news/index_c.asp" > Gucci < /a > Gucci signed a contract with Procter & Gamble Co. (NYSE:PG) Procter & Gamble P&G, which was the agent of Gucci's perfume and beauty products. However, so far, Gucci has only launched perfume series, beauty products have been shelved until 2013, and the two sides are secretly developing Gucci's first cosmetics series, and are scheduled to go public in 2014. Previously, Procter & Gamble Co. (NYSE:PG) Procter & Gamble P&G has developed Gucci perfume, Premi re and Gucci Guilty for several kinds of perfume, but it is the first time that it has no cosmetics. The series includes eye, facial care, nail polish, lipstick and skin care products. 
 Gucci to launch cosmetics should be a helplessness. Its rival LVMH Mo, t Hennessy Louis Vuitton SA (LVMH.PA) MOET & CHANDON Hennessy - Louis Weedon's main fashion brand Louis has no cosmetics, but has a cosmetics chain retailer, so it has an advantage over the mass market. Another French luxury goods company, Herm s International SCA (RMS.PA) Hermes International Group, has a a href= "//www.sjfzxm.com/news/index_c.asp" home "/a" series, and has developed well. 
 the launch of the cosmetics series is partly due to the decline in sales of Gucci Gucci. According to the data, as of the 2013 fiscal year of December 31, 2013, Kering SA (KER.PA) recorded the worst result since the financial crisis, and the group's main brand Gucci Gucci revenue fell by 2.1% to 3 billion 560 million 800 thousand euros, and the 5.5% quarter to 2013 euros in the fourth quarter of the fiscal year. As of the first quarter of 2014 fiscal year ended March 31, 2014, Gucci Gucci still did not get better. In the first quarter, sales fell by 3.2% to 838 million euros, compared with a 0.3% increase in the first quarter, less than 0.5% of analysts' forecasts. 
 from the past year, the downward trend of luxury goods is obvious. Due to the slow global economic recovery, the luxury goods market is in the low single digit growth. Under the double attack of fast fashion and light luxury, the luxury market is becoming increasingly difficult. Including Burberry Boboli, Tmall and Giorgio Armani want to make A|X Armani Exchange into fast fashion brands, all show that this trend is likely to spread in the future. 
The launch of Gucci P beauty products may also speed up the pace of its rival Louis Vuitton Louis Weedon's launch of beauty products.