Beijing, Hubei And Other Places Wanda New Project No Longer Set Up Department Stores

< p > strong > 1, < a href= "//www.sjfzxm.com/news/index_c.asp" > industry chain < /a > mode < /strong > /p >

< p > according to Wanda official website, as of the end of 2013, Wanda owns 83 opening squares, 50 five star hotels, 1197 movie screens, 73 department stores and 79 volume traders KTV.

According to the current development momentum, Wanda has become the largest real estate enterprise in the world.

< /p >

< p > Wanda's rapid expansion in recent years is closely related to its industrial chain mode: from pre investment, design, construction to later operation, from theaters, hotels, department stores to KTV.

< /p >

< p > to a certain extent, < a href= "//www.sjfzxm.com/news/index_c.asp" > Wanda Group < /a > addition is forced by the situation.

In 2001, in order to allow WAL-MART and other large supermarkets to enter Wanda Plaza, Wanda Group had to accept harsh conditions from the other side. Only the rent negotiations took half a year.

Wanda Group started and completed seven or eight Wanda Plaza every year, but few famous department stores, cinema lines, KTV chains and hotels could set up branches at such a speed.

Because of the expansion, Wanda Group often has low bargaining power in the negotiation with strategic partners, resulting in low rental level of large commercial area.

Inevitably, Wang Jianlin formulated a crucial development keynote: "you have to have anything you want, and nothing comes to you."

Rather than let these enterprises block the rapid expansion of Wanda Group, it is better to set up corresponding enterprises and keep pace with Wanda Plaza.

< /p >

< p > < strong > 2, < a href= > //www.sjfzxm.com/news/index_c.asp > high speed expansion < /a > sequela < /strong > /p >

Where do Wanda stores follow when p goes to Wanda Plaza?

A typical Wanda Commercial Project is 22 months from land to business.

As a complement, Wanda has played an important role in helping Wanda Plaza to open and open shop on time, but at the same time left behind a rapid expansion.

< /p >

Less than P, Wanda's revenue was 15 billion 490 million yuan in 2013, only 91% of the adjusted plan, and net profit increased by 7%.

This is the first time that Wanda has not completed its profit plan in history, and it is also the only company that has failed to fulfill its target.

< /p >

The loss of "P" Wanda Department stores can be attributed to location, operation mode and impact of electric providers.

< /p >

< p > strong > 3, no longer the city center < /strong > /p >

< p > "Wanda Plaza, a city center" is the essence of Wanda Commercial real estate marketing.

The urban complex is made up of star hotels, theme parks, high-end office buildings, large businesses, Premium Apartment House, commercial blocks and so on. With its strong ability to collect customers, it can often form a business circle, enjoying the premium of residential sales while enjoying the value-added benefits of commercial properties.

< /p >

"P" Wanda can make a place hot, and promote the development of the surrounding area, and get the recognition of the local governments.

Wanda...

In the new year's project, the land price of a district project in Shanghai is less than 1000 yuan, and the local general land price is at least 3000 yuan.

The land we bought in the west of Chang'an Avenue, Beijing, is 2400 yuan, and the other floor price of one street is 6000 yuan.

The floor price of the Qingdao project is 2100 yuan, and the item we are separated from is 8000 yuan.

Why are they all so cheap? Because governments everywhere think Wanda can start the whole area. Although we sell it to less than 3 hundred million, we can sell more than 1 billion "/p" after we go there.

< p > however, with the increasing scarcity of urban core areas, the location of Wanda has shifted from the core area of the city to the sub center of the city and the new town, and to the sinking of the three or four tier cities.

In the three or four line cities or the first tier cities, there are fewer people in the outlying areas, less consumption power, and insufficient commercial atmosphere, which is not enough to support the normal operation of general merchandise stores.

Many department stores have "congenital defects".

< /p >

< p > < strong > 4, the day after tomorrow is difficult to fill up < /strong > < /p >

< p > Wanda Department store has more than 70 stores, which is far ahead of the same industry in terms of quantity.

Then, it did not bring the scale advantage to it.

Like most of the department stores in the country, Wanda Department adopts joint operation system, that is, the cooperation between suppliers and suppliers.

< /p >

< p > Fan Yanru, Deputy Secretary General of the Chinese general merchandise business association, believes that the profit sharing of the model itself is not high. With the homogenization and price war, the profit of department stores has been getting thinner and thinner in recent years.

< /p >

Less than P, it is the impact of the electricity supplier.

The backward department store business model may be faced with the most frantic electric business in the world.

For more than 10 consecutive years, the collective loss of the electricity supplier industry has failed to stop investors' enthusiasm for the mainland business and continue to smash money.

< /p >

< p > facing the impact of the electricity supplier, the traditional department stores collectively are mute.

The business of self built e-commerce platform is bleak, and the cooperation with Alibaba or Tencent is basically a gimmick or face project in addition to pulling stock prices.

< /p >

"P" accidentally saw a vice president of a large enterprise, and talked about their household appliance business has been established by the media and the industry as the most successful example of the retail business, and the whole industry is learning from them.

But he admits: their electricity supplier o2o WeChat and other performance are poor to no worse, basically 0, but the outside world said they were good, but had to recognize.

< /p >

< p > < strong > 5, who will fill the blank of the main store < /strong > /p >

< p > in addition to increasing the proportion of experiential formats, brand collection shops are a possible direction of development.

Brand collection stores can increase the richness of goods, extend customer retention time, and also have higher rental income for shopping centers.

< /p >

< p > multi brand store, such as I.T, Retro Gallery; < /p >

< p > buy boutique shops, such as JOYCE, Barneys New York < /p >

< p > lifestyle shop, such as Dover Street Market, Colette < /p >

< p > department store multi brand store: like Lian Crawford, NOVO < /p >