UNIQLO'S Latest French Shop Changing Shop Concept

< p > Fast Retailing Co. (9983.T) XXX group a href= "//www.sjfzxm.com/news/index_c.asp" > fast fashion brand < /a > Uniqlo UNIQLO Fifth stores in France opened in April 25th, with an area of 8800 square feet, or 820 square meters, with a total of three floors. It is located at 39 of the Marais black area, 39 of the freedom fal lac Avenue.

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< p > the store is very different from the global stores of Uniqlo UNIQLO. It has the flavor of the library, and the books and furniture it carries are very suitable for the current retail lifestyle.

Berndt Hauptkorn, chief executive of Uniqlo UNIQLO Europe, said the store is very much in line with the Paris style. Besides nostalgia, the store is also adhering to the science and technology concept of Uniqlo UNIQLO, with its external wall offering LED quotes.

Yuki Katsuta, head of Uniqlo UNIQLO design and Research Center, said the concept of the store might be extended to Uniqlo UNIQLO stores around the world.

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< p > the new store in Paris is another new European store after Uniqlo UNIQLO, which opened in April 11th after the opening of Germany's first store in Uniqlo UNIQLO, Tauentzienstrasse street, Berlin, showing that Uniqlo UNIQLO began to attach importance to the development in Europe.

The opening of Berlin and Paris stores has led to the total number of European stores in Uniqlo UNIQLO reaching 20.

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P Uniqlo Uniqlo's ambition for the US market has long been clear. Fast Retailing Co. (9983.T) XXX group hopes that the US market will be able to bear 1/5 of the sales in the future, and the sales target of 200 stores will reach US $10 billion by 2020, and Uniqlo UNIQLO is currently less than 20 stores in the US market.

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< p > Uniqlo < a href= "//www.sjfzxm.com/news/index_c.asp > >" UNIQLO "/a" has just emphasized the importance of China and the US market, and at the same time released the target plan early, compared with the European market "forgotten" feeling, and the European market is the weakest link of Uniqlo UNIQLO.

In an interview with Reuters, Yukihiro Katsuta said the group hoped Uniqlo UNIQLO could develop in the European market just like the US market.

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< p > European market has been the base of Inditex SA (ITX.MC) and Hennes & Mauritz AB (HMb.ST). The main brand H&M of the latter is more than 400 in Germany alone. As of February 2014, the total number of overseas Uniqlo UNIQLO stores is nearly 534. However, as the largest single overseas market in China, the total number of stores in China has reached 325.

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"P" > another "a href=" //www.sjfzxm.com/news/index_c.asp "Europe" /a "outside the fast fashion group Gap Inc. (NYSE:GPS) cover Pu Group has also been in the European market development is not good, so far, Gap group in the European market, the total number of stores is also close to 200, Gap group even even its brand Old Old North America and Japan's third markets choose China.

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"P > Uniqlo UNIQLO is facing many difficulties in the European market. Besides the Inditex SA (ITX.MC) and Hennes & Mauritz AB (HMb.ST), the overall demand slowdown in the European market has also appeared in the earnings reports of Inditex SA and HMb.ST in recent quarters.

At present, the common focus of the four fast fashion groups is in the Chinese market.

In addition, Uniqlo UNIQLO in the European market and the United States market, the previous development is not smooth, have experienced a storm.

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Berndt Hauptkorn, Europe's chief executive of P Uniqlo, told Reuters that Germany was an important market while the group was equally ambitious in the European market. However, he did not disclose the medium and long-term plan of Fast Retailing in the European market.

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