Dahongmen Came To The Baigou Fire, "Grass Roots" To "Gao Shuai Fu" Transformation.

Starting from the workshop, to the regional professional market, and then to the largest luggage trading center in North China, Baigou paved the way for the rise of the professional market with Chinese characteristics. Two months ago, the Beijing Fengtai District Business Committee and the Hebei Baigou new town administrative committee of Hebei formally signed the strategic cooperation agreement, which opened the prelude to the marriage wholesale market of Dahongmen and the new town of Baigou. It also made another landmark event for the legend of Baigou legend. In addition to facing strong competitors such as Tianjin and Yongqing, Baigou, who is standing at the new starting point, must also face the problems of low industry, lack of brand and so on.

　　 Baigou impression

Dahongmen came to the white ditch fire.

Although it has been nearly four years from township to vice district level, Baigou does not have its own railway station. People who come by train can only get off at the train station in Baoding or Gaobeidian, then turn to the white ditch. The reporter took a taxi from Gaobeidian east station to Baigou. On the way, the Gaobeidian driver did not forget to introduce "every household in Baigou is making bags. The people there are very rich. Most of the people in the Baigou run rents are from Gaobeidian.

Baigou is located in the hinterland of Beijing, Tianjin and Baigou. It has the tradition of doing business since ancient times. In the first year of song Jingde (1004), in song and Liao dynasties, "the alliance of the Yuan Yuan" was established. The Baigou river was bounded by the Baigou River in the southern part of Baigou. The Baigou became a trading port, a place for attacking and delivering, and a gateway to transmit information and interact with each other. The Baigou market was developed, and it was called the Yan Nan metropolis. Yongle nineteen years (1421), the Ming Dynasty Zhu Di moved to Beijing, Baigou became the transportation hub of Beijing to the southern provinces. The unique traffic conditions and geographical location make Baigou develop into a commodity distributing center in the north. In September 16, 2010, Baigou new town was formally established in Baoding, Hebei province. Baigou town was upgraded from the original township to the sub regional level.

Carpool with reporters is Lao Liang's wife from Henan. Luggage business Nearly ten years ago, three years ago, they moved to the Baigou plant in Henan. "What we value is the logistics which are all in all directions. The delivery is fast and the cost is low. The most important thing is to do business in Baigou and integrate well into the local market. The Baigou people are not exclusive."

The population of Baigou is 160 thousand, of which only 45 thousand of the local population. Official figures show that Baigou market owners and operators are at least 2/3 above. No exclusion is often mentioned by many locals and outsiders when they talk about Baigou.

In the course of driving along the 112 National Road, we can see that the Baigou new town government has introduced the huge advertising of the "International (bonded) logistics and warehousing Industrial Park" project in recent years. After entering the white ditch, the wall beside the road can see many words, such as "Dahongmen came, Baigou fire" and "Beijing Tianjin Hebei coordinated development".

In May 18th, Beijing Dahongmen Zhejiang merchants settled in Baigou Dahongmen International Garment City signing ceremony was held in Baigou, Baigou and Dao International Trade Co., Ltd. and Dahongmen Zhejiang merchants signed the "Baigou Dahongmen international garment city lease contract", nearly a thousand Beijing and Dahongmen merchants will be settled in Baigou Dahongmen international clothing city.

"Undertaking Beijing's industrial transfer will increase the market of Baigou, and it is also a driving force for the original luggage industry. The coordinated development of Beijing, Tianjin and Hebei is a rare opportunity for Baigou." Li Jinxiang, vice president of Baigou bag and Leather Association and general manager of Jinchuan instruments and bags manufacturing Co., Ltd.

In the western part of the middle part of fuming Road, Baigou Town, Dahongmen Baigou Dahongmen International Garment City, which is prepared for the relocation of merchants in Dahongmen, is written on the huge advertisement in the clothing city, which reads: "building a big pattern of Beijing, Tianjin and Hebei", and "Dahongmen's clothing market is settled in Baigou Dahongmen International Garment City".

According to Liu Donghui, the investor of the project and the investment promotion officer of Dahongmen International Investment Promotion Department, it was originally a Baigou international luggage city. After the relocation of the merchants in Dahongmen, the interior of the shopping center was rebuilt from the end of May. Now the 1-3 floor can accommodate about 700 households. In June 30th, the first batch of more than 50 merchants had selected stalls, most of which came from the Dahongmen clothing market in Beijing. By the end of the recent trial operation, it will achieve a 70% entry rate, and at least 60% of those from the field. In the Beijing market, the merchants in charge of the market and the international commitment of the Dao promise to remove the rent within five years, and only charge 1000 yuan per square meter of property price and appropriate margin. {page_break}

Industry pulse

From shopping mall economy to factory economy

Modern Baigou's luggage industry began in the early 70s of last century. In the late autumn of 1971, Zhang Guoqing, the captain of the former eighth production team of Gaoqiao village in Baigou Town, and Li Mingxin, the accountant, would buy a watch for their daughter and 250 yuan for the purchase of winter cotton padded clothes, and bought two bundles of artificial leather from Tianjin. After repeated consultations, tailoring, tailoring and sewing, the first bicycle seat cover was finally made. In the next two years, it is still in Gaoqiao village, which is still the peasants who are facing the back of the loess, making the first batch of the simplest handbags in the Baigou. Perhaps these farmers did not realize at that time that they created a prototype of Baigou bag and suitcase by using a sewing machine as the main facility and a simple processing of 250 yuan as capital.

After years of development, Baigou has become the largest production and marketing base for luggage and bags in the country. China bags of all " At present, it forms a huge industrial chain which integrates raw materials production, luggage design, processing, production and sales. The bags industry has radiated 10 counties, more than 50 townships and more than 500 natural villages, with 1 million 500 thousand employees and 750 million bags annually. As of December 2012, the total output value of Baigou luggage industry was 15 billion 660 million yuan, accounting for 94% of the total industrial output value of the local area.

In Baigou City, you can see all kinds of hardware, leather, linen, zippers, ribbon and other factories and stores related to the production of luggage and bags.

The development of Baigou has explored a unique mode of "market - shopping malls factory front shop and back factory", achieving the three leap of first market economy, post market economy and re factory economy.

"Baigou has such a huge luggage industry in support. If other markets want to move, there is no doubt that there is a perfect production and supply and marketing system. From a commercial point of view, it is very convenient and the cost is very low. In addition, Baigou housing prices and land prices are much lower than in other areas. Li Jinxiang said.

The integration of Beijing, Tianjin and Hebei has brought new opportunities for Baigou, and Baigou's original luggage market has also provided support for the Beijing Tianjin industrial transfer. Zhang Jinying, general manager of Baigou jade rabbit Leather Co., Ltd., this woman boss who started his business in Baigou in the late 80s, was very excited when he mentioned the shift of Dahongmen's clothing industry to Baigou. "From the end of this year's Spring Festival, Dahongmen will move to the white ditch, and our sales volume will begin to increase. To be sure that some of Dahongmen's businesses are moving, our sales volume has increased by 7%-10%. We can say that the arrival of Dahongmen has brought fire to the Baigou, which has also boosted our interest."

"The relocation of Dahongmen's clothing market to the white ditch is a blessing for us. First of all, when they come over, they will bring some businessmen who have clothes. Customers who buy clothes may also buy leather goods. Second, our leather merchants can also take care of their clothing business. These two markets are mutually dependent. In Zhang Jinying's view, the clothing and leather goods market can produce the effect of 1+1>2. The integration of Beijing, Tianjin and Hebei will have a great guiding and supporting role in building brand and market development. Now, she is also preparing to open a clothing store in Baigou, taking advantage of the enthusiasm of Dahongmen's clothing market.

In the vigorous development of Baigou entity commerce and trade market, more than 12 thousand small and micro businesses of e-commerce have developed rapidly, forming an industrial pattern of the joint development and mutual promotion of e-commerce and real economy.

"2014 and Dao international plan will build 300 thousand square meters of e-commerce international pioneer park. We plan to integrate these 12 thousand business enterprises into the" Dao international e-commerce platform "intensive development, and promote each other in the form of" entity store + virtual store ". Liu Dahai, director of international brand, he said.

Opposite the crystal District of Baigou Park North Road, it is a famous Baigou network for a street. Net supply is a store that sells products to the shop outlets professionally. This is also a unique industry produced by the luggage industry of Baigou prosperity. There are more than 200 network outlets in Baigou, and this street is the most densely populated place. Zhang Yanliang, the person in charge of Ruili network, briefed the Beijing Commercial Daily reporter on his work: "we design and select the bag and bag style, contact the production plant, make the goods for us, and then look for the professional model to make a picture, then give the picture to the shop owner, they help us sell, the shop owner who comes here to get the goods mainly comes from Taobao, Ali, beautiful talk and mogujie.com platform."

On the south side of Baigou's Tianjin Baolu Road, there is a modern bird nest architecture which is quite eye-catching. This is Baigou modern logistics business center, one of the three major logistics distribution centers in Baigou. The logistics center design relies on the ring traffic network, the separation of the goods and cargo areas, and the guarantee of the 20 meters' unsupported entry and exit probing along the whole time, which ensures the fast and efficient entry and exit of goods.

In the logistics center, we can see the freight cars coming and going at any time. Every logistics enterprise store is stacked with a large number of boxes to be shipped. A logistics enterprise store is written on the store name and logistics lines, such as "Tian Shuo logistics Baigou - Liuzhou Nanning", "Hongfa logistics Baigou - Kunming - Dali - Ruili", "Shun Feng Logistics Baigou - Nanjing Wuhu"......

Hebei province Baigou Shun Tong logistics boss Liu boss has been doing logistics since 1998. "We are now running the mountain east line, and the cities above the county level in Shandong can be delivered. Now there are one hundred or two hundred enterprises gathered in this logistics center, one running one area and one line. The competition pressure of the industry in recent years is getting bigger and bigger, and every line is not necessarily a business".

It is understood that in addition to Baigou modern logistics business center, Baigou also has two other logistics centers. Now, Baigou owns 236 freight lines and 121 stations. Freight lines reach all cities and counties above the county level. The annual throughput of goods is up to about 17000000 tons, and the average volume of shipments per day is 120 thousand or more.

"Baigou's logistics is very convenient, and many dozens of kilometers away from Baoding, Bazhou and other places choose to deliver goods from here." Li Jinxiang introduced.

In many people's view, Baigou logistics has been very developed, but warehousing construction is not yet perfect. Liu Dahai disclosed that in recent years, with the Dao international actively integrating the basic logistics resources such as warehousing and transportation, in 2014, we will complete the related investment construction of 1300 Mu warehousing logistics park, introduce the supporting transportation and express delivery enterprises, and realize the unified management of logistics services. Through cooperation with China's top logistics companies such as zhongchu logistics, COSCO logistics, and SHF express, we work together to develop intelligent warehousing and logistics parks to enhance logistics efficiency and operational management level. {page_break}

Prospect

Big but not strong worry

The whole workshop was filled with steel stud machines and sewing machines. The fabric was cut into the shape of a guitar. More than 20 skilled workers were in charge of several processes. After a hundred processes such as hand lifting, drum wrapping, stuffing, sticking wire and so on, a ballad guitar bag was finally completed.

This is a scene staged every day in a luggage factory in C District, Baigou new industrial park. It is also a microcosm of the Baigou box industry. At present, Baigou owns more than 1400 registered trademarks of luggage and bags, more than 300 large-scale enterprises, more than 3000 processing enterprises and more than 10 thousand individual processing households.

But in Li Jinxiang's view, Baigou bag and suitcase industry is large and not strong, though many, but relatively low-end, in Baigou more than 3000 bags production enterprises, more than five or six production enterprises are hundreds of enterprises, there is no one line workers more than 300 enterprises, and there is no output value of 100 billion yuan business, there is no Chinese well-known trademark.

Li Jinxiang believed that Baigou did not have its own well-known luggage brand, mainly because of its lack of cooperation consciousness. "If we want to build a real big brand, we need manpower, material resources and financial resources, but now the industrial situation of Baigou is small and scattered. Small does not matter, as long as there is a sense of cooperation, we can integrate it and concentrate on the strength of ten families and twenty families. But now people's sense of cooperation is relatively poor. Before, there were enterprises who wanted to cooperate and integrate, but little success. Now, the biggest difficulty of integration is consciousness. Standing is not high enough. No one wants to understand that there is still a sense of "better to be a chicken head than a phoenix tail".

Yang Ming, general manager of Baigou Chun Li leather goods Co., Ltd., said that Baigou bag brand is not well-known because the factory has earned more profits for its external brands than its own brand, so it has tied up the establishment and promotion of its own brand. "In fact, the production of luggage and bags should account for 20% of the cost, and the remaining 80% should be used for product promotion, such as advertising in the big media and the design of the big designer in Hongkong, so as to make the brand bigger and stronger. But no one is willing to spend money on these places, so the quality of Baitou's bags is very good, but they can't get out of the brand."

In recent years, the economic downturn has also made Baigou's business not very good. "In recent years, exports and domestic sales are not good, because the quality is not the same, the business ideas are not right, and many of them are on the verge of closure. The elimination rate is getting higher and higher. In the past three years, the business environment has been grim year after year. We often have such a thing around us. We did very well, but slowly we failed, slowly shrinking and closing down. According to last year's calculation, the number of those going around and closing down is not less than 20%." Li Jinxiang said.

Qualitative change depends on planning.

Recently, Yang was very busy at the end of the week. "Every day, visitors are received, including tourists from other parts of Beijing, Tianjin or other parts of Hebei. It is understood that, while welcoming the industrial transfer of Dahongmen's garment market, Baigou is also actively joining the market such as Ya Po Road, Muxiyuan and so on, expecting more market to move to Baigou.

"Undertaking Beijing's industrial transfer is definitely a good thing for Baigou, but whether the industrial transfer brings the quantitative change or qualitative change to the Baigou, we must look at the future development plan of Baigou." Zhang Gui, executive deputy director of Beijing Tianjin Hebei Development Research Center, Hebei University of Technology, said that after the relocation of Dahongmen and other markets to Baigou, the category of Baigou business market is more sound and larger, but this is only quantitative change, and this quantitative change has a boundary. With the increase in the pressure of Baigou traffic and population carrying capacity, it can not undertake foreign industries without restriction. But if Baigou can well lay out and plan the industrial development, accelerate the upgrading of products and actively create their own brands in conjunction with the coordinated development of Beijing, Tianjin and Hebei, and the transformation will bring about qualitative change.

This problem has also attracted the attention of the Baigou people. "With more and more capital gathering to the white ditch, the market has more people to intervene, opportunities have, more challenges, the original peer is 10 people in the participation, in the future may be 100 people in the participation." Li Jinxiang said.

"In the face of fierce competition, we must upgrade products and make big brands." Many Baitou bag business owners expressed their aspirations.

Less than 30 years old, Zhang boss inherited the business of bag factory from his parents. After several years of development, he deeply felt that the management ideas of the older generation are not working now. "In my parents' age, bags and bags were basically family workshops. As long as they were willing to bear hardships and work hard, they could earn money, but now they can not do so. Small businesses do not have their own brands, and their ability to resist risks is very low. Just stay in the low-grade products, which never develop, the crude and low price things will never create a brand. "

"From the beginning of this generation, we have begun to focus on industrial upgrading and brand building, but the transformation of concepts and strategies will take some time." Zhang boss said.

On the promotion of industrial development, Baigou New Town Management Committee put forward the plan in 2014 to integrate and upgrade Baigou box production enterprises and explore the establishment of an innovative service platform integrating product research and development, information exchange, product testing, quality control, market development, skill training, brand operation and many other services. We should accelerate the implementation of the brand strategy and focus on supporting local brands such as jade rabbit and Peter. In 2014, we strive to cultivate 2 state-level brand names (or well-known trademarks) and 5-8 provincial famous trademarks (or provincial famous brand products and provincial quality products).

　　 Baigou trade A large number of enterprises, small size, mainly concentrated in bags, accessories, small commodities and other fields, products are relatively single, and market construction is lagging behind, has become a bottleneck restricting the development of Baigou. In this regard, Baigou New Town Management Committee proposed that the next step will focus on integrating market resources, optimize the allocation of business resources, build the central business district, accelerate the construction of modern new business district, guide enterprises to break through the traditional industrial mode, and strive to build Baigou flagship business enterprise; cultivate a large commodity trading market, and comprehensively upgrade the existing commodity market level.

How to realize the transformation from "grass roots" to "high handsome and rich" is a common problem facing the government, industry associations and enterprises. "Under the guidance of the government and with the support of trade associations, it is the only way for us to achieve rapid development." Li Jinxiang said.