Wuhan Traditional Department Stores First Opened "Micro Shop"

Less than P, you can get real-time merchandise and promotional information from shopping malls without having to enter the mall, and you can instantly share your favorite merchandise and shopping experience.

Yesterday, the reporter learned from China Commercial Plaza that the mall launched the mobile phone "micro shop" in Wuhan to allow customers to shop at any time and anywhere.

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"P" is unique. As the leader of local supermarket, Zhong Bai supermarket has recently launched "a href=" http:// www.sjfzxm.com/news/index_c.asp "Alipay" /a purse in the shop as payment method.

This means that the whole channel marketing of local businesses in Wuhan is moving forward further.

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< p > yesterday, the responsible person of "a href=" http:// "www.sjfzxm.com/news/index_c.asp" > China Commercial Plaza < /a > introduced that the shopping mall had once again eaten crab in the local traditional department stores in Wuhan, and the mobile phone "micro shop" was launched so that customers could not be restricted by environment, space and time. As long as they opened their cell phones, they could understand the merchandise information and related promotional activities in the store, and also forward their favorite merchandise and shopping experience to friends circle and micro-blog.

Compared to WeChat platform, "micro shop" focuses more on the promotion of single products in stores.

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< p > apart from traditional department stores, local supermarkets are also accelerating the integration of "a href=" http:// www.sjfzxm.com/news/index_c.asp > online and offline /a.

Yesterday, the reporter saw a hundred supermarkets in Wuchang, and promoted the Alipay wallet payment method in a big way. Customers only need to open the "payment code" in Alipay account so that salesmen scan the code, so they can pay for the goods without taking out their wallets.

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"P", and in order to encourage customers to use Alipay wallet, the supermarket also specially launched the "purse price 10 percent off" promotion, each maximum can be reduced by 5 yuan to attract a lot of young customers to taste the fresh.

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< p > China Business Plaza responsible person said that the mall through the "micro shop" not only expanded the way of operation of the entity store, accelerated the integration of O2O (offline to online), and brought more interactive shopping experience to customers.

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Less than P, the industry believes that both mobile phone "micro shop" or Alipay wallet payment means the pformation of physical stores from "commodity centric" to "customer focused".

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