There Is A Marketing Tool Called Film.

First, plot implantation: moistening things without sound.

Scenario embedding is one of the most understandable and effective methods for enterprises. It refers to the way in which the product or enterprise information is displayed to the audience through the lens language, props, characters and lines, and so on.

According to different operation methods, plot implants can be divided into 3 ways.

　　 1. Custom story

According to the actual needs of enterprises, the film industry has customized scenes for the sponsors to meet the business needs and conform to the development of the plot.

Take mobile phone as an example, in order to give back to the sponsor BMW automobile, the producer specially designed a campus student to sneak out to play. 12 girls were crowded together with a BMW car to return to school, and the plot was criticized by Xu Fan. This paragraph is humorous while giving full expression to the spacious performance of BMW's interior space. The audience is very impressed and has a good selling effect for the product. For example, the movie "never mind", a Ge You to Xu Fan's play, specially arranged in BMW's 4S store, up to 5 minutes of the scene, in the process of dialogue between Xu Fan and Ge You, the lens is constantly changing, the BMW car's every angle is enough, clever to BMW X5 made a big advertisement.

This way of operation requires greater modification of the script, and must communicate well with the film directors, directors and screenwriters. If it is not a chief sponsor or a client with long-term cooperation, it is generally difficult to do so. The reason why BMW can customize the plot in the play is inseparable from his many years of good cooperation with Huayi Brothers.

　　 2. Prop Scene implanting

The products of sponsoring enterprises or materials containing enterprise information, such as billboards, are used as props or scenario backgrounds in the play.

"No thief in the world", Andy Lau and Rene Liu jointly defraud Fu Biao's play. Andy Lau's candid Canon DV is the necessary prop of the story, and also provides an opportunity for enterprises to implant.

In general, the requirements of the props and scene implants are relatively low, and the sponsors are more likely to coordinate the operation of the props or scenes that the film needs, so it is more commonly used.

　　 3, narrator and Dialogue between characters 。

The enterprise name, product and other target information are transmitted through the dialogue or narration of the characters in the play.

The most classic line of advertising is Li Chengru's line in "big shot": "... It's not a Mercedes Benz or a BMW. If you drive a Japanese car, you're embarrassed to say hello to people... " This can be a classic dialogue, which is widely praised and ridiculed by ordinary people, and its influence can not be estimated. For example, in the recent "fate calling transfer", Liu Yiwei's hot and spicy introduction to the cool mobile phone function is a little abrupt, but it really hits the nail on the head with the promotion of mobile phones.