2014 Fashion Week In Guangzhou At The End Of August.

Under the strong support of the government and the Municipal Economic and Trade Commission, the Guangzhou municipal government and Guangzhou economic and Trade Exhibition Service Center jointly unite Guangzhou. clothing The 2013 Guangzhou International Fashion Festival and Guangzhou fashion week, hosted by the trade association and Guangzhou Yijia Exhibition Service Co., successfully concluded in August last year at the exhibition hall of the largest exhibition hall in Asia. The exhibition has a scale of 50000 square meters, attracting more than 300 enterprises in nearly 20 countries and regions to participate in the exhibition. 615 high-end brands of clothing and related industries are displayed, including 134 foreign brands, accounting for 22%. The number of professional visitors at home and abroad has reached 101210 times, which is nearly 3 times that of 2012.

The 2014 Guangzhou International Fashion Festival and Guangzhou fashion week will be held on August 27-29 in the C area of Guangzhou Fair. The exhibition will last three days. It is expected to reach fifty thousand square meters, which will attract global buyers, agency dealers and advanced customized consumers. Designer There are nearly one hundred thousand people in the upper and lower reaches of the fashion buyer and apparel industry chain.

　　 Last year's review

2013 under the guidance of the leaders of the city, the scale and international influence of garment Festival have reached a new height.

1, all kinds of excellent simultaneous trade docking and supporting activities have promoted the results of the exhibition.

2013 the Guangzhou International Fashion Festival has arranged 8 specialties, such as colorful fashion show, trade negotiation and confrontation, designer's creative dream workshop, fashion industry summit forum, Chinese and foreign original designers and Chinese women's advanced customization exchange, and fashion trend publishing. Clothes & Accessories Cultural theme activities focus on the brand operation, capital operation, e-commerce and other aspects of clothing enterprises, especially the establishment of trade negotiations to meet at the scene to discuss and docking, and strive to create more business opportunities for garment enterprises, and help exhibitors to conclude transactions. Among them, the gathering gathering of the Lanting Pavilion attracted the attention of the global media, and the purchase order of $18 million was settled in this clothing festival. The partnership between home enterprises and Lanting Pavilion has reached an intentional cooperative relationship, and the docking effect is obvious. In addition to the gathering of Lanting Pavilion, dozens of buyers from the Chinatown club have been organized to win the recognition of professional customers and trend buyers. More than 70% of the enterprises said they received many orders at the scene, and the exhibition results exceeded expectations. 80% of exhibitors said they would continue to participate in the exhibition next year. 30% of enterprises indicated that the exhibition area should be increased next year.

2, further expand the international exchanges and cooperation of garment enterprises.

2013 Guangzhou international garment Festival is located in high-end and international markets. In 2012, 10 countries and regions participated in the exhibition. In 2013, nearly 15 countries and regions were attracted by famous clothing brands, designers and enterprises. More than 100 famous international fashion brands and 50 top designers from all over the world participated in the exhibition. A high-end international professional exhibition with designer participation. In particular, after the inspection of the domestic garment industry, the Tung Hector group, the first time, joined the Daegu Fashion Association to organize fifteen outstanding Korean designers for the first time, and independently built the Hanfeng Phantom - the Korean designer's dream workshop in China's clothing exhibition, and demonstrated the design concept of Korean fashion to the world through the Guangzhou International Fashion Festival.

3, further expand the field of clothing enterprises in the field of electricity.

2013 Guangzhou international garment Festival actively comply with the development needs of garment enterprises, new e-commerce development area, joint Guangzhou e-commerce industry association invited more than 20 representative e-commerce clothing enterprises or electronic business platform to participate in the exhibition, in the clothing festival static exhibition hall creatively set up China's first large-scale e-commerce experience Museum, transformation and upgrading of e-commerce for apparel and apparel industry. Provide a one-stop solution. In particular, mayor Chen Jianhua's online shopping shirt was widely reported by the media.

4, to further build China's largest trade platform for apparel upstream and downstream industry chain.

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2013 Guangzhou international garment festival aims to create a complete garment industry chain, from brand to processing to design. Spin Clothing equipment to high-quality surface accessories procurement, to meet the needs of the apparel industry one-stop shopping. On this platform, garment equipment and garment enterprises, accessories and garment enterprises, brand enterprises and processing enterprises can directly realize the whole process of the apparel industry chain, which will accelerate the transformation and upgrading of the garment industry and build a broad platform for connecting the whole world to the world.

　　 Two, this preview

In the fashion week of Guangzhou, we will strive to study the innovation mode and achieve greater results in internationalization, marketization and specialization.

First, we should innovate the way of doing exhibitions. On the basis of conscientiously summarizing the past experience of running exhibitions, we should actively learn from the successful experience of brand exhibitions at home and abroad, focus on specialization, and promote internationalization and marketization through specialization. China's population accounts for 1/5 of the whole world. Undoubtedly, the clothing brand is the largest cake in the world. In today's world economy continues to be weak, Chinese faces have become the focus of attention of businessmen from all over the world. In recent years, a large number of international brands will invest in the Chinese market. Guangzhou Fashion Festival and Guangzhou fashion week will focus on promoting the development of China's new and original clothing brands, guiding the concept of clothing culture consumption, and further creating the Asian fashion capital.

Continue to promote the development of local brand enterprises, actively carry forward the clothing culture of South of the Five Ridges, create local original brands, and introduce more international brands into the domestic market. In the Southern China area where people are rich and warm, overseas clothing brand domestic demand market keeps rising. First, luxury brands such as LV, CHANEL, PRADA and so on. After that, luxury brands such as MANGO, ZARA and other fast fashion luxury brands. In recent years, Japanese international brands such as UNIQLO, Muji, GUESS, GAP and so on are competing for China. Some international brands that are close to domestic brands and have advanced designs are more acceptable to Chinese people. By participating in professional exhibitions, international brands can reach nearly one hundred thousand agent dealers, authorized distributors, brand dealers, processing parties, fashion buyers and fashion personages in the shortest time, and disseminate brand image rapidly through exhibitions. Therefore, Guangzhou international garment Festival is the best platform for international brands to enter China. 2014 Guangzhou International Fashion Festival is expected to attract nearly 20 countries and regions to participate in the exhibition of brands and designers, and become a global fashion elite gathering and communication stage.

The two is to integrate the resources of the Pearl River Delta garment industry and highlight the advantages and status of Guangzhou as a central city. Guangdong GDP ranks the top three in the country, and the per capita consumption level is also among the best. Guangzhou, as China's economic and commercial circulation center, based on Southern China, adjacent to Hong Kong and Macao, and China, has the world's most complete apparel upstream and downstream industry chain. The clothing festival will continue to build a one-stop procurement platform for apparel upstream and downstream industry chain, with special emphasis on creating trend brands, international brands and e-commerce shops to further promote the transformation and upgrading of O2O in the apparel industry.

The three is to further strengthen the publicity of Guangzhou international fashion and Guangzhou fashion week, and enhance the global influence of garment Festival. On the one hand, the conference will publicize and promote more than 50 textile and garment industry associations, more than 380 cooperative media, 36 business consulates in Guangdong, more than 60 national specialized markets and industrial clusters on the one hand. On the other hand, it will publicize the point to point publicity through the more than ten million accurate buyers database collected from the previous two sessions and the latest 200 thousand professional audience database. It covers hundreds of millions of people.

The four is to organize more clothing culture docking activities carefully. Including the clothing industry summit forum, fashion fashion show, China's first It`s Me senior custom design competition, China's first cheongsam Festival and other colorful, WeChat award interactive interactive activities.

The It`s Me senior custom design competition will invite experts from the global garment industry to form an appraisal committee to create a "Oscar" Design Award for the advanced custom in the field of clothing. It will further promote the level of advanced customization design through the docking of the upstream and downstream industry chains, such as accessories, fashion Design Institute, designer, clothing processing, clothing brand and other upstream and downstream industry chains. Through the network, newspaper, WeChat voting and expert evaluation, the competition has excavated and supported a number of original local designers, advanced customization and a number of original brand with high cultural connotation.

Cheongsam is one of the most gorgeous phenomena and forms in China's long dress culture. It is an oriental dress with Chinese characteristics. It is also the representative of Chinese clothing that is recognized and respected by the world today. Cheongsam not only has a unique sense of beauty, but also a product of traditional Chinese multi-ethnic and multi-cultural exchanges and integration. Qipao has different styles and charm in many beautiful fashion styles.

Guangzhou fashion week will gather the world's Chinatown club, the Women Entrepreneurs Association and the female dry center to organize the cheongsam performance troupe to participate in the event of the cheongsam Arts Festival, and cooperate with Hangzhou, Shenzhen, Guangzhou and other places in the Qipao advanced custom brand to find the most beautiful cheongsam representative in China, to select the most beautiful cheongsam in China and the most beautiful cheongsam brand and designer in China. This cheongsam festival aims to promote the development of cheongsam culture, and through the spread of cheongsam culture, let more women enjoy the confidence and solemnity brought by cheongsam, fully displaying the spiritual outlook of Chinese women. To satisfy contemporary women's pursuit of quality life and enhance their self-worth, we should create attractive women with the characteristics of the times from many angles and multiple directions to show the feminine demeanor of Chinese women, and also provide a broad market docking and promotion platform for Qipao brand enterprises and designers. In the future, the organizing committee will continue to use cheongsam as a carrier to continuously propagate and inherit the excellent traditional Chinese culture and actively spread the positive energy of the society. Through the blending of eastern and Western cultures, the Chinese cheongsam culture is promoted to the world.