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Midday Reviews: Where Will China's Sports Brands Go?

2014/8/11 11:29:00 52

China's Sports BrandWhere To GoSports Brand

< p > > a href= "http://sjfzxm.com/news/index_c.asp" > shoe industry < /a > market size, editorial micro comment, analyzing the mystery behind hot events from a unique perspective.

Dig out valuable information resources and share interesting information. Every afternoon, China shoes net will present you the most delicious and delicious news feast.

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< p > today's hotspots: the retail movement of Chinese sports is lagging behind showing different development trends < /p >


< p > key points: compared with the European and American countries, China's sports retail industry is still lagging behind.

In the United States, for example, Americans spend about $500-800 on sports products every year, while in China, the figure is only $20-30, and the frequency of buying sports products in China is much lower than that in Europe and the United States.

With the national sports administration vigorously implementing the national fitness program, 40% of the 2020 people will take an active part in all kinds of sports activities. Sports consumption demand has risen sharply, and the sports retail market has great potential for development.

The sporting goods retail industry in China shows the following trend: < /p >


< p > > a href= "http://sjfzxm.com/news/index_c.asp" > editor < /a > comment: in the continuous development of sports shoes and clothing market, there are bottlenecks and smooth sailing.

Now, where to go? Sports brand is on the way.

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<p>  运动品牌在运营模式上进行转型,充分把握集合店的优势和俱乐部客户的忠诚度:集合店以其自身的优势,延长了客人的停留时间,加上货品快速更新的速度更是吸引着不少消费者的驻足,进而坪效也达到最高;俱乐部客户的粘性尤为惊人,其对品牌的忠实程度往往比普通消费人群要来得更为牢固;运动品牌在选址上的模式上进行转变,以便减少开支和更好的服务:由于购物中心的租金在房地产的带动下,日益增加,不利于运动品牌开店,为了节流,运动品牌纷纷转向街铺,设立概念店和体验店,让品牌更好的服务于消费者;运动品牌在产品打造上,不断与国际时尚接轨,让运动品牌脱离“呆板”之嫌,并且不断融入高科技技术,让运动品牌更加吸引人;与此同时,<a href="http://sjfzxm.com/news/index_c.asp">运动品牌</a>在求自身发展的同时,也加大力度抢占儿童

Outdoor market.

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