Luxury Brand: Kai Yun Group'S Brand Sues Ali For Sale.

< p > > a href= "http://sjfzxm.com/news/index_p.asp" > Kai Yun < /a > (Kering SA) a group of luxury Gucci (Gucci) and Yves Saint Laurent recently filed a lawsuit against the Alibaba and its platform merchants in the United States, accusing Alibaba of creating a possibility for a large number of counterfeiting merchants to sell illicit goods around the world, including the United States.

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< p > however, according to no fashion reports, after 2 weeks of filing a lawsuit against Gucci and other brands, the luxury brands quickly revoked the accusation against Alibaba and issued a joint statement with Alibaba that the parties have agreed to cooperate sincerely to further reduce the counterfeiting activities of Gucci's brand.

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< p > > a href= "http://sjfzxm.com/news/index_p.asp" > according to < /a > WSJ, the lawsuit is up to 147 pages, which exposes the gray market of Alibaba platform to legal risk again.

Gucci and other Alibaba litigation is another important issue facing Alibaba before listing.

Including New Balance new brun and other international famous brands and their legal advisers and Alibaba's "multiple" talks, expressed concern about the sale of the latter platform.

WSJ quoted an insider as saying that Alibaba promised several businesses that Tmall would do its utmost to remove counterfeit products and unauthorized products from its online shopping centers if they enter the company.

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< p > it is understood that although Alibaba has been actively negotiating with luxury goods, few luxury goods are willing to enter Tmall. By the end of April, Burberry became the only traditional luxury brand to open flagship stores in Tmall, which was criticized by the luxury goods industry.

Although Coach has worked with Taobao platform for a short time, according to the company, the cooperation is only part of the plan for signing the fake memorandum memorandum, and then hurriedly withdrew according to the plan. Like Louis Weedon, Louis Vuitton also signed a memorandum with Taobao.

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< p > this has also caused one of the reasons why Chinese luxury electric providers have repeatedly failed.

In addition to its own problems, such as sourcing, channels, customer flow and so on, the increasingly convenient and affordable overseas shopping market is also one of the deadly enemies of China's luxury electric business.

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< p > luxury electric business looks beautiful. Once it was a "Raptor" invested millions of dollars, it seems to be on the verge of death now.

However, the existence of any market is bound to be reasonable. Luxury electric providers can live on, but how to achieve "Dragons crossing the river" may be a topic.

In the face of luxury brands and European officials, the Chinese luxury electric providers may have to take the initiative and add enough firepower to deal with the various "attracting customers" consumption bureaus.

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