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Yongqing: benefit from Beijing Tianjin Hebei integration strategy

Along with the speeding up of the integration strategy of Beijing Tianjin Hebei and the news of moving batches and Dahongmen merchants' relocation, Yongqing, which has long been unknown to Hebei Langfang small town, is famous for a while.

In the eyes of outsiders, Yongqing is still facing the choice of modern clothing city to seek industrial pformation, or to create its own "greenhouse economy".

As a matter of fact, Yongqing seems to have broken the old thinking that fish and bear's paw can not have both. It is planning to build a "first-class international clothing city" between the green fields by relying on the fields.

The relocation of the wholesale market in Beijing has been a hot topic since the beginning of the year. When many markets and businesses are on the sidelines, 8 wholesale markets such as Dahongmen Jing Wen clothing wholesale market and Hebei Yongqing International Garment City have signed up this year.

Later, Yongqing garment city also plans to attract the garment enterprises in Beijing, Tianjin and Hebei, as well as the Yangtze River Delta and the Pearl River Delta.

Compared with Hebei Baigou's advantage is relatively mature, the clothing industry has been in operation for many years, Yongqing is white paper, but its advantage is close to Beijing, in the undertaking of the capital industry preparatory work done earlier.

In order to successfully pform, as early as 6 years ago, the Yongqing county government has been planning to undertake the great task of "Beijing New South City".

It is understood that in 2009, when Beijing proposed the Chengnan action plan, many bosses of Zhejiang garment enterprises in Nancheng began to realize the new challenges brought by regional development.

Since then, Zhejiang businessmen began to seek new foothold.

Compared with Baigou, it has been said that after decades of working in Beijing, their circle of friends, children, assets and living habits have been inseparable from Beijing.

Therefore, the choice of Yongqing's "two pioneering" also has an advantage, because here is only 60 kilometers from Beijing, half an hour's journey.

At present, Yongqing International Garment City has signed more than 670 garment manufacturing enterprises, more than 30 garment enterprises are being built, and 30 garment enterprises are about to start their collective work in the year.

From the planning point of view, there are not only garment factory buildings, but also trade city, brand headquarters and Clothing Culture Expo.

Although all kinds of data are reported to be happy, this is only a starting point for Yongqing, which is positioning the international garment city.

"Clothing is a labor-intensive industry, and the upstream and downstream chain is long, easy to form industrial agglomeration."

Yongqing County relevant responsible person said that in undertaking the pfer of Beijing's clothing industry, Yongqing did not just collect it, but promoted the introduction threshold, scientifically planned industrial upgrading, and made use of Zheshang new town project to build Hebei's high-end garment and fashion industry's incubation base and enterprise R & D base.

It is learnt that after the wholesale market in Beijing moved to Yongqing, the original market will be upgraded as a whole, but the name of Beijing will also be retained.

"I believe that the eight words of" Chao PI, Dahongmen, Ya Po Lu "contain great cultural significance and huge economic value and brand value. These values will surely be passed down in two places.

Yang Huabin, Secretary of Yongqing Taiwan Industrial New Town Committee and director of the management committee, laughed.

Zhengzhou: from wholesale business circle to cluster

At the beginning of this year, China fashion media group published the "China Fashion index" white paper in Beijing. The result shows that the consumption power of Chinese cities is the last straw in Zhengzhou, Henan.

In June, nearly 20 fashionable people appeared in Zhengzhou's Bauhinia mountain, 27 square and Wangfujing department store. The joint appearance of the 2014 great China World Trade Center fashion season opened a fashionable red cover.

Under the influence of local government led market movement and the rising of e-commerce, the professional market retained in the urban area can be attacked by two sides, forcing the pformation and upgrading of the market.

For example, breaking away from the traditional commercial city, creating a landmark shopping center with shopping, leisure, entertainment, dining and intelligent experience as a whole, or creating a fashion clothing business complex, is completely different from the past in the development direction.

It is not yet possible to assess the immediate effects of these initiatives, but it is foreseeable that striving to stay is the first hurdle.

In July, the urban design of the Shangdu fashion culture industrial cluster, which was compiled by the Zhengzhou Municipal Planning Survey and Design Institute, was formally assessed by experts.

"Clothing itself is the creative industry. With the development and optimization of the market, the division of roles is becoming more and more obvious in terms of connotation, R & D, fashion and creativity.

We urgently need to rely on the valuable resources of the central city, increase the cultivation and upgrading of the garment industry, and make the spontaneous business circle move towards the industrial cluster! "Insiders admitted.

In fact, as early as last September, when leaders of the Zhengzhou municipal Party committee investigated the upgrading project of Tianrong Garment City, the head of Guancheng Hui District put forward an idea on the spot: the prosperity of the railway station business area can not be based on the point, should plan in the face, adhere to the principle of planning ahead, and plan the existing urban planning and landing project plan of the "temporary railway station business center" area, highlighting the role of three-dimensional traffic and vertical and horizontal traffic, so as to stimulate the business vitality of the railway station area by line and line.

The concept is renewed and the world is wide.

The immediate action of Guancheng Hui District, combined with the willingness to upgrade and pform the market of the railway station, gradually moved the functions of wholesale warehousing and logistics, and made full efforts to build a commercial fashion culture industry cluster.

The relevant departments organize experts and scholars to draw on the advanced commercial management concepts of international fashion city, Seoul East Gate fashion tourism special zone, Italy Milan clothing Kingdom, Paris fashion flower capital, and compile the future planning of Zhengzhou Railway Station business district.

As we all know, in recent years, relying on the abundant resource advantages of Henan and its surrounding areas and the leading role of backbone enterprises, Henan has made modest progress in developing cotton spinning, vigorously developing chemical fibers, actively undertaking industrial pfer, striving to improve the processing capacity and encouraging the garment industry to become bigger and stronger.

However, Henan, central and even the whole country, at present, there is no clothing and fashion industry cluster as the direction of industrial development. With the help of "big pivot links, big logistics, big logistics to drive industrial clusters and industrial clusters to drive the Urban Agglomeration", Zhengzhou may occupy the first place in the country.

Hangzhou: the convenience of enjoying electricity suppliers

Hangzhou, as the "capital of China's e-commerce", has the advantaged advantages of the development of the e-commerce industry. As the birthplace of "Hangzhou women's clothing", silk and women's wear have always been the traditional dominant industries in Hangzhou, and have been greatly supported by the Hangzhou municipal government.

"From the statistical data, there are nearly 2500 women's clothing manufacturers in Hangzhou. It can be said that more than 70% of enterprises choose to go online from offline to online promotion."

Gu Xiaohua, Secretary General of Hangzhou textile and apparel e-commerce Association, said, "and this data is constantly refreshing."

In the view of Qian Feng, President of the Hangzhou Designers Association, Hangzhou women's clothing has ushered in third gold 10 years because of e-commerce.

"The first 10 years are Hangzhou women's clothing market, and the second 10 years are expanding through the development of franchise stores. Now these third 10 years are the era of e-commerce."

From October 30th to November 2nd, the 2014 China (Hangzhou) e-commerce exposition will show Hangzhou's endless charm as "the capital of China's e-commerce".

Hangzhou family

The head of the enterprise said that the garment industry has not been easy in recent years.

Especially with ZARA, HM, GAP, UNIQLO and other international fast fashion brands rapidly entering the country, and under the impact of the electricity supplier, the Hangzhou women's clothing, which was originally dominated by brand franchising, is more difficult.

"Previous women's clothing enterprises' inventory pressure is mainly on franchisees, but in recent years the rent has become more and more expensive, the inventory pressure is serious, many terminal franchisees have suffered losses, reduced the order quantity, and some have withdrawn directly."

Thus, in 2014, Hangzhou women's clothing impression industry independently developed a new online brand "wax picking", and the fist brand "CHIU SHUI SHUI" was also the first to join hands with Tencent to explore the new O2O mode, using Internet thinking to encourage the payment of clothes in the shop, and become the pioneer of water trial micro shopping.

Impression industry in the field of electricity providers nearly 300 million yuan of achievements, it is to let it have full confidence, "we expect the goal of electricity supplier is to break through 5 hundred million."

The person in charge said.

In addition, Hangzhou smart commerce APP has been launched this year.

According to the introduction, the first batch of major business enterprises involved in this application has 1000, and it is expected that enterprises will reach 2500 by the end of this year.

The content of APP includes location, location, enterprise introduction, business news, promotion information and so on. Among them, there is a very important sector: coupons are issued at irregular intervals.

"There will be some vouchers, souvenirs and so on at the present stage. There may be some cash coupons in the future. There are various forms of discount.

The coupons we give will allow consumers to actually spend their money, and the goal is to make the best of Hangzhou.

Relevant responsible person said.

Chongqing: leveraging the skills of Korean teachers

During the more than 20 years of the Chongqing style clothing, we completed the pformation from imitation processing to independent development of brand, from small workshop to standardized factory building, from single fight to Baotuan development.

At present, Chongqing faction clothing association has more than 300 member enterprises, and its products are exported to Eastern Europe, Southeast Asia and other places, and the average annual sales volume is over 5 pieces.

However, Chongqing's clothing management mode and design level are relatively extensive, and it is difficult to compete with the leading brands in the world.

As a result, the Chongqing style clothing program, with annual salary of million yuan, is introduced into the South Korean Marketing Planner, responsible for the overall design and marketing of the entire Chongqing faction dress, and fundamentally improves the grade and competitiveness of the Chongqing school dress.

The attempt of Chongqing faction clothing is also a microcosm of many industries in Chongqing trying to upgrade, enhance market competitiveness and occupy the forefront of the industry.

Last month, 200 Chongqing garment owners took a tour of South Korea. They not only entered into cooperation with Korean Fashion Association, Korea Fiber Development Research Institute, Daegu Qing Bei fashion industry association, but also hoped to cooperate with South Korea to set up R & D center in Chongqing and introduce Korea famous.

Enterprises to Chongqing development.

Style design and fabric research and development have been the "short board" of Chongqing clothing industry.

The Chongqing Chaotianmen market Garment Association has signed a strategic cooperation agreement with the Korea Fiber Development Research Institute. According to the agreement, the two sides will promote the Korean noodle accessories production enterprise to settle in Chongqing.

It is understood that, because there is no large surface accessories, buttons and zipper production plants in Chongqing, the Chongqing garment factory can only go to the coast and even abroad to purchase accessories and accessories, sometimes it needs to pport by air, and the cost is still high.

The same dress costs 30 yuan to 40 yuan more than coastal factories, and has no advantage in competition.

Compared with countries such as Japan, France and Italy, the price of the same quality surface accessories in Korea is only 1/3 or even lower than that of the preceding countries.

Li Chunzhi, director of the Korea Fiber Development Research Institute, said that in recent years, more and more Korean noodle accessories manufacturers have turned their eyes to China, but most of them have chosen traditional clothing production gathering areas such as Dongguan, Wenzhou and Changzhou.

The visit of Chongqing enterprises to South Korea will help Chongqing enter these enterprises' vision.

Market chapter

　　常熟服装城：为常熟本土品牌施肥