Analysis Of Traditional Channels PK Internet Brand

Here world

Xiaobian to introduce to you is the traditional channel how PK Internet brand.

Internet thinking must be the Internet? These big Internet cafes can not understand that the Internet has not yet been able to cover a fraction of the entire China. Then how can Internet thinking truly realize in the traditional market, especially the county and township three or four line market?

Over the past few days, we have been visiting the channel agents and retail terminals in various areas. We have communicated with the channel bosses, agents, CEOs and terminal shop assistants in detail, and have stood in the store to observe consumers and eavesdrop sales and consumer sales exchanges.

This is the real O2O. The big coffee players who are thinking of the Internet are sitting on the Internet in their offices. How can they really understand how China's vast market is made?

Internet thinking must be the Internet? These big Internet cafes can not understand that the Internet has not yet been able to cover a fraction of the entire China. Then how can Internet thinking truly realize in the traditional market, especially the county and township three or four line market?

Ye teacher walks in these second-line, three line channel agent terminal, is to find these real traditional enterprises in this huge China's pformation and rebirth, also want to see how traditional channels PK Internet brand? If in this vast market with offline Internet thinking to PK those high above the Internet brand?

Is the ground just a line? Traditional enterprises must be traditional thinking and need to be beaten down and replaced? Only the Internet is tall? No! Only when you walk in the channel retail terminal and three or four line market, as well as counties, townships, and rural areas, can you know that the wall washing is not the Internet thinking in the countryside, and a simple brush wall is enough for PK Internet.

OK, let's see how many mobile phones that represent the Internet thinking and Internet brand millet sell every day? How many copies of the entire Chinese market? Can it be in the second-line market, and in the three line and four line counties and townships?

Well, let me tell you, a retail terminal with tens of square meters will sell hundreds of units a day, and a provincial distributor can sell nearly 10000 units.

How did they achieve it? How did they build it? How did they turn the traditional offline consumers into an Internet mode?

Very simple, the offline O2O is pforming the storefront into an Internet mode.

For example, what are the posters and leaflets outside the store? What is the consumption line of the store? How to do the shopping guide and how to do it? How can the products be displayed? How can the merchandises be carried out? (price, gift, talk, etc.)? How can the sales atmosphere be designed at the scene? How can we use the consumer's purchase psychology to design? How to design the customer experience in combination with the mobile phone and the mobile Internet, how to provide a more excellent service? How can the consumer's herd psychology be induced? How can we build up the word of mouth communication based on WeChat micro-blog and social relations?

Well, the traditional one.

At the scene, we can make use of the Internet, mobile marketing and O2O to design and pform the scene. The only goal is to provide a more sophisticated customer experience.

Remember, it's not the pformation of sales, but the ultimate customer experience.

Is there no hunger marketing under the line? Tell you, terminal can take advantage of the main push model, stock preparation plan, price difference PK with competitors, and so on, which can set up part of hunger marketing. Do you think only millet can design futures? Some traditional brands can also achieve zero inventory, terminal has been out of stock sales, always want goods.

But whether it is out of stock or not, as long as the retail terminal arrangements are in place, a good hunger marketing can be achieved.

China's data is that even after 85, after 90, 80% will get used to brand stores, because some are not sensitive to price, and some are sensitive to experience and respecting services, and so on.

Therefore, the representatives of the internet think that everyone is on the Internet. In fact, they are deceiving themselves. The reality is that all people are on the ground, using the mobile phone to surf the Internet.

So, what is the "O" at this time?

The design of storefront is much more complicated than the design of Internet pages. You must not imagine that a store or area will have 5 or 6 counters with the same brand, some samples, some display, some interception, some pactions, some experience, some enhance the brand's recognition again.

Do the Internet know only SEO, purchase traffic, through train and Juhuasuan?

To further see, how can traditional retail promotions take advantage of social interaction and mobile phones to interact with consumers more smoothly? How can we use O2O to design more interactive and interesting game scenarios? How can we use online and offline interaction to compete with competitors for PK? How do we plan to enter the urban area and how to push the county and township markets? In the summer hot season, how do we conduct the drainage and pformation of exclusive stores?

When you are observing consumers, you can see that consumers are one after another, one to one, and a group of people in front of the counter to experience mobile phones and purchase conversations. You can realize that sales can be solved not only by e-commerce, but also offline fans activities and online communities.

Your online interaction is more lively. Without the intensities of offline activities, it is impossible to enhance the intensity of trust relationship, and can not get higher O2O pformation and word of mouth recommendation propagation.

Transformation and pformation of traditional enterprises is a gigantic project. We are willing to go deeper on this road.

The real direction.