Sports Brand Performance Report 2014 In The First Half Of The Year
Looking back to the six largest in the first half of this year
Sports brand
Achievements, boss
Anta
Far ahead, the growth of income is enough for the old city and the runner up.
Lining
Although the noun is good, the result is not optimistic. It is the only loss brand in the six brands on the list, with a loss of 586 million.
The same trend of China as Lining is the bottom of the list.
Judging from the overall performance of the six brands, the most brutal winter in the industry is in the past. After several years of consolidation, the performance data of the major brands are beginning to dawn, but high inventory is still an unavoidable problem in the whole industry.
It is worth mentioning that the bottom line of China's trend is definitely a good player in investment, and the group's profit in the first half of the year is $298 million.
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