Dark Mint: The Beauty Of Light And Darkness

　　 DARK MINT For women who are not afraid to show their uniqueness and versatility, the brand offers a variety of fashion and avant-garde style choices, and is determined to grow with contemporary independent urban women. Dark Mint brand hopes to surpass the scope of clothing and connect with customers' hearts, whether it is straightforward, soft, and prickly, each character has a dark mint.

Arya Wang: founder and chief designer of DARK MINT, women's clothing brand Ltd.

In August 16th, at the "I love design - 2014 INSHOP STYLE FESTIVAL" event co sponsored by the fashion design association and INSHOP gathering, we were recommended by INSHOP. We interviewed Arya Wang, the founder and chief designer of independent designer DARK MINT.

How does Q: go from one place to another? Advertisement Designers become fashion designers?

A: advertising design is ultimately subject to the will of the customer. The survival form of advertising designers is like mushrooms parasitic on product manufacturers. So the degree of freedom is not large. Choosing fashion design is actually a yearning for freedom. I want to express my view of beauty more freely and gain more recognition through the wearer. So, when she left the advertising industry in 2005, she started teaching fashion design from teacher Monda Mitsue (who was once a teacher of Yamamoto Teruji). Until 2010, he founded his own brand Dark Mint..

Q: so why did you choose to put your designer brand store on the INSHOP site?

A: actually, our designer brand will have a lot of concerns when we open a shop, because the gap between us and the commercial brand is relatively large. A business brand has a professional operation team, and we usually fight alone. Due to limited financial and material resources, we will be particularly cautious when selecting business circles. Dark Mint is a new designer brand. She is completely unfamiliar with consumers. How to survive in the first tier cities with brand names is very difficult. So, I choose to store my brand shop in the Inshop designer. Inshop provides an opportunity for independent designers like me to display "hug", which is a platform that I can learn from my peers, and is a good opportunity for consumers to contact domestic designer brands. Our brands are no longer scattered in every corner, but appear more clearly in the public view.

Q: We Notice that the brand name is Dark Mint, and most of your clothes are black. Do you prefer black?

A: Yes, in the definition of orthodox aesthetics, black and white ash can not be regarded as color, but I think black is a magical color. Darkness is the carrier of light. You can't see light without black. In black, more details and structures can be expressed in order to be clearer and the interpretations of the wearer's personality can be maximized.

What are the design features of Q:DarMint?

A: wide, detail and level. Every season, I try to create a simple but fashionable shape as far as possible, so that a garment can not only be real wearing, but also has a similar architectural deconstruction or light and shadow. There are many contradictions and contradictions in my clothes. For example, rigid and soft, or the shape is neat, the fabric is light and thin; the tailor is neat, but the upper body effect is very elegant and so on.

What kind of product is Q:Dark Mint designed for? What product lines do you have?

A: I hope independent and confident urban women can find what they want in DarkMint.

We have three XYZ product lines: the elegant series of X-rays, which express the feminine soft and intellectual side, the profile is partial to the classic, the overall style is low-key and without ingenious details, positioning in elegant but not strong urban female image; Y line is a relatively neutral series, laying stress on deconstruction, visually linear and clear planes and strong, so the personality is the most prominent among the three product lines; the Z line is a classic series, which will carry the original design spirit of Dark Mint in every season, such as the continuous use of the bumping element. The reason why there are 3 product lines is to take care of more market demand, while maintaining the most original design concept and spirit.

Q: it is not easy to create a successful designer brand. Many problems need to be considered in this control and capital introduction. So how do you solve these problems in brand operation?

A: cost control, I think, the direct distance between what you want to do and the reality allows you to narrow the inflow of funds. Besides the fact that my clothes are selling well, there is a need for common sense investors. Therefore, DarkMint especially hopes to participate in more activities, such as "I love design" activities, have the opportunity to show more to consumers and investors, to win more funds and cooperation, so that Dark Mint backstage operation is more pleasant, more design ideas can be realized.

Q: this time, as a mentor, I would like to take part in the activity of "I love design". Do you have some opinions and expectations on this activity?

A: I think "I love design" is a very good activity. It promotes the interaction between our designers and consumers. Many of our activities are members of our DARK MINT or customers of its designer shops, where designers' groups and consumer groups can produce a "collision".

Q: what will be the next plan and plan?

A: in fact, designer brand is relatively closed, so I also want to thank INSHOP gathering place and "I love design" activities to give our designers greater room for development and communication platform, so that we can interact more with consumers and media. Our designer brand also needs external support and help, because we mainly focus on products, and we hope to make the products more perfect and perfect.