Australia Shoes Of Prey: Let Customers Design Shoes Online Will Refinance $5 Million.

Shoes of Prey is a family.

The company provides customized shoes for online shoppers.

Customers can choose the type, size, color, fabric and accessories of their shoes on their website, design them at their own convenience, and buy them at random.

The business model of Shoes of Prey is popular with customers. It has received $4 million 500 thousand in financing. Now, in order to expand its business scale, it wants to raise $5 million from investors in Australia and the United States.

From Australia's business review weekly, Shoes of Prey is a very creative company.

At the beginning of the founding, all business of Shoes of Prey was launched on the Internet.

The beauty of it is that customers can choose and design the final customization online.

Shoes needed.

On Shoes of Prey, you can choose all kinds of sandals, shoes and boots, and then really customize the process.

At this point, you need to consider some details, that is, toes or heels. Then choose the height and type of heel, high heel slope, flat bottom, etc. then decide whether the decorations on the upper part of the shoe are bow tie, shoelace or shoe loop? Finalize the fabric, lacquer, soft leather, cotton blend, fur material and so on.

In addition to the above listed options, customers can have many choices, so that one thousand people can customize one thousand different shoes, reaching thousands of faces.

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No matter how tedious your design is, Shoes of Prey will also produce shoes that meet your individual needs.

After completing the customization process and submitting the order, the customer will receive a notice that the shoes will be issued on a certain date.

Sometimes when the production is smooth, shoes will be served in advance.

The shoes on the Shoes of Prey website are between 180 and 300 dollars.

On the day before the formal delivery, Shoes of Prey often sends a notice in advance to inform the customer that the shoes will be delivered within one or two days.

Shoes of Prey has received $4 million 500 thousand from investors, and now it will start a new round of financing. It expects to raise $5 million from the US and Australia.

Jodie Fox, co-founder, said: "current investors have given us a lot of confidence. This is a good omen.

We will attract some people who are familiar with the retail field to enter the board of directors, and it is very likely that they will find these people in the United States.

Shoes of Prey previously specializes in online retail business, but launched its own store business in early 2013, and opened a concept store in David Jones's flagship store in Sydney.

The concept store beat Carle Lagerfeld's Paris concept store and Puma's Osaka concept store and won the "2013 world retail award" (2013 World Retail Award).

Shoes of Prey's performance in the concept store of David Jones Sydney flagship store is gratifying, and its sales volume is expected to double.