361 Degree And Baidu Strong Cooperation, Optimistic About Digital Intelligence

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Xiaobian of the network is to introduce the 361 degree marriage Baidu, jointly develop digital intelligent products.

Recently, at the 2014 Baidu World Conference new marketing forum, Baidu announced a strategic cooperation with the famous sports brand 361 degrees, the two sides will carry out multi-level cooperation in the field of big data, and set up a big data innovation laboratory to promote the development of high-tech intelligent products.

Under the impact of the Internet wave, the remodeling and pformation of traditional enterprises is becoming more and more urgent.

Baidu's cooperation with 361 degree is not only a cross-border strong alliance between traditional enterprises and Internet giants in the field of innovation, but also a practical case of Baidu's technology helping traditional enterprises embrace mobile Internet. It will provide a reference for more traditional enterprises to make use of the Internet's new and high technology cooperation.

Baidu marriages 361 degrees, cross border Alliance under mobile Internet wave

Turning to the opportunity for cooperation between the two sides, Baidu vice president Ceng Liang said in an exclusive interview that the new opportunities for mobile Internet contributed to this cooperation.

The migration of the Internet to mobile terminals is accelerating. By the end of this year, domestic mobile advertising revenue will reach 27 billion 300 million yuan.

Baidu, as the leading enterprise in the Internet industry, has also exceeded 30% of Q2's mobile revenue ratio.

Every enterprise, brand and advertiser should start thinking about mobile strategy and infiltrate mobile strategy into the whole brand marketing strategy.

Baidu is also exploring how to use its advantages to help traditional enterprises better communicate with consumers.

From left to right: Zhao Feng, general manager of the 361 degree brand communication center, Ceng Liang, vice president of Baidu, Chen Zhicheng, general manager of 361 degree children's wear center.

All this is exactly what the 361 degree president, Ding Wu, is thinking about: "in recent years, a common topic faced by traditional enterprises is how to bring internet thinking into our industry.

The construction of enterprise ecology based on Internet thinking is a new direction for the 361 degree group in the future.

Based on this, Baidu reached a strategic cooperation with 361 degrees, and will explore in the field of big data and smart products.

Ceng Liang said, "first of all, we should give full play to Baidu's advantages in user demand data, set up a" big data innovation laboratory ", jointly study and manage user data, and share resources such as sales and communication, and provide reference for the development and sale of 361 degree products. Secondly, we will fully open Baidu's big data, LBS, Baidu cloud technology and other services to users in smart shoes and clothing products.

At present, Baidu and 361 degrees have embarked on the development of intelligent anti lost shoes, and the products will be released this year.

It is reported that

The hardware function design of intelligent anti dropping shoes is very complete, including standby mode, real-time mode and search mode.

Under normal circumstances, standby mode can be used for more than 20 days.

Real time mode can open GPS/AGPS, record historical track and share location information regularly.

The search mode can open the GPRS long link and continue to report location information through GPS/AGPS to ensure children's safety.

Promoting enterprise pformation Baidu brings infinite possibilities to traditional enterprises

Faced with the wave of mobile Internet, most traditional enterprises have realized the necessity of pformation, but they are often at a loss.

Therefore, Baidu is trying to cooperate with enterprises in different fields, trying to create more win-win practice cases, and promote more traditional enterprises to use the Internet thinking and high-tech output innovation practice cases.

Ceng Liang believes that the cooperation between Baidu and 361 degree has a subversive significance: "361 degrees" as the leader of the domestic sports shoes and clothing manufacturing enterprises, through the combination of resources and technology with the Internet companies, using high-tech to introduce products with more sense of technology and humanity, can make China's manufacturing truly become China's "intelligent manufacturing".

In addition, the new media environment and consumer behavior habits have led to tremendous changes in the way brands and consumers communicate.

Baidu takes advantage of its own advantages to inject advanced Internet technology into the research and development process of shoes and clothing products, and helps to obtain more real-time and real consumer behavior data at 361 degrees, accurately pulse the needs of consumers and truly connect people to services.

For Ceng Liang's point of view, Zhao Feng, director of the 361 degree sports market center, agrees with him. He said that in the past 361 degrees, the insight of consumers' needs can only be collected by third party directional and quantitative users, and then feedback to the R & D department.

However, there are more and more users' personalized needs and new ideas in the Internet era. This requires cooperation with Baidu to obtain rational data from the Internet as a basis for decision making.

At the end of the interview, Ceng Liang revealed that the combination of 361 degrees and Baidu's innovation technology is only one of the cases that Baidu helps traditional enterprises embrace the Internet.

The "direct number" business launched by the world conference will be the next strategic priority for Baidu.

The "direct number" is the official service account of the traditional business on Baidu mobile platform. Based on mobile search, map, personalized recommendation, allowing users to go directly to the business service anywhere and anytime, it helps the traditional service industry to improve efficiency, reduce operation and technology costs, direct customers, enhance profits, and enjoy the bonus of mobile Internet era.

"This will bring infinite possibilities to the traditional industries in the mobile Internet era."