Fast Fashion Line Snatch Local Brand Market

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Xiaobian network to introduce the fast fashion online rush to eat the market, squeezing the survival of local enterprises?

Along with computers, mobile phones, iPad and other electronic products that can be consumed online, and the popularity of various payment functions.

Now, more and more young people start to spend a lot of time apart from working time, playing at home, playing online games, shopping online, and unwilling to go shopping.

It can be seen that online will become the development direction of clothing brand in the future.

However, the layout of online channels is not just domestic.

Even ZARA, H&M, UNIQLO, GAP and other fast fashion brands have begun to develop their electronic business platform.

It is understood that ZARA has also confirmed that it will enter Tmall this autumn and winter.

H&M's Chinese online store has also appeared in September 10th.

On the same day when H&M e-commerce service officially entered China, Tmall's official flagship store, another famous fast fashion brand NEW LOOK from London, also opened.

Recently, the opening of Tmall website has been carried out.

According to the sales figures of "double eleven" last year, UNIQLO Tmall flagship store's single day sales exceeded 120 million yuan, totaling more than one million goods, up 500% over the same period last year.

At present, online sales account for about 6% of the total sales of UNIQLO China, while the brand side hopes that this figure will grow to 20%-30% in the future.

However, the fast fashion "touch net" trip is not so smooth.

It is understood that not long ago, ZARA parent Inditex group confirmed that ZARA will enter Tmall in autumn and winter this year.

As early as September 2012, ZARA already had its own online sales platform zara.cn in the mainland of China.

ZARA will enter flagship store in Tmall mall after UNIQLO and Forever21.

It seems that it is not easy for international fashion brands to shop in China.

It is understood that

The opening of online stores in the Chinese market and the acceleration of its entry into the two or three tier cities have made it possible for the industry to worry about the way to go online and move forward. It will further snatch the market and squeeze the survival space of Chinese local clothing brands and even brand names.

Indeed, when Chinese garment enterprises encounter high inventory and close shop troubles, fast fashion brands grab many market share with their supply chain advantages and high performance price ratio.

However, some people in the industry believe that, just as the inspiration of fast fashion to Chinese clothing brand, its exploration in the operation of electric power will bring new inspiration to the operation of Chinese garment enterprises.