Can Dalian'S "Small And Medium-Sized Clothes" Catch Up With The Cross-Border Electricity Supplier'S Express Train?

Cross border electricity market hot

Retail exports are continuously heating up, becoming the "nugget pool" of many small and medium-sized enterprises.

Through the Internet, from commodity display to buyer's order, payment to Seller's delivery, enterprises and individuals communicate with domestic and foreign buyers and sellers by e-mail and instant chat tools, and small trade is gradually becoming a trend through network.

At the seminar, e-commerce experts quoted data from the China Electronic Commerce Research Center, and the scale of pactions in China's overseas purchasing market in 2013 exceeded 70 billion yuan.

In 2013, the domestic consumer Alipay Hai Tao consumption scale increased by 117% over the same period, much higher than the 64.7% growth rate of domestic online shopping.

According to the introduction, clothing, skin care cosmetics, infant food, health care products, electronic products and other five kinds of consumer goods are the most sought after products of the family.

Policy support is more "giving power".

In many industry insiders, cross-border e-commerce is expected to become an important driving force to promote foreign trade growth, and the constant blowing of policy Dongfeng has also become a corroboration.

In July last year, the Ministry of Commerce, the Ministry of Finance and the State Administration of Taxation issued the policy of "six countries" and "opinions on the implementation of policies related to the retail export of cross-border e-commerce", which encouraged the development of cross-border e-commerce business.

At present, 13 cities have been granted the first batch of cross border e-commerce pilot cities.

It is understood that the scale of cross-border electricity supplier pilot cities will expand further this year.

Recently, the general office of the State Council issued the "16 national" foreign trade reiterated that it is necessary to introduce cross-border e-commerce trade facilitation measures, and encourage enterprises to set up wholesale marketing centers, commodity markets, specialty stores and "overseas warehouses" overseas.

Electricity supplier experts recruit small and medium garment enterprises

Nowadays, more and more small and medium-sized clothing enterprises choose to sell their clothing brands on Taobao, but few enterprises are involved in cross-border e-commerce.

Yesterday, the electricity supplier experts introduced the experience of the city's small and medium-sized garment enterprises in the field of cross-border electricity supplier: if you want to let your clothing brand go abroad, you must first grasp the accuracy of marketing and optimize the commodity information according to the habits of overseas customers. For example, we need to understand who the clothing is to sell to, the German customers are more pragmatic, the Russian customers are very generous, the India customers are very smart, they need to analyze the buying habits and needs of foreign buyers ahead of time.

Second, we must keep pace with the market and make full use of new social platforms such as micro-blog and WeChat to propagate their own characteristics and advantages in many dimensions.

Reporters learned that

Efforts are being made to create an integrated e-commerce platform for public service demonstration in Dalian. Many garment enterprises in our city have begun to gather in the electricity supplier operation area and taste the sweetness. But in the field of cross-border e-commerce, due to the relative strangeness and bottlenecks in logistics and customs clearance, Dalian enterprises involved in the field are still close to blank.

The head of a garment company in our city expressed strong interest in cross-border e-commerce: "if you can sell products overseas, it will undoubtedly open a new door for enterprises."