Lianhua Supermarket Intends To Buy 898 Million Yiwu City Life

Bailian announced yesterday evening that the company's holding subsidiary, Lianhua Supermarket Limited by Share Ltd (hereinafter referred to as Lianhua Supermarket) intends to sell 898 million yuan acquiring company's controlling shareholder Bailian Group Co., Ltd. (hereinafter referred to as Bailian Group) Yiwu city life supermarket Limited (hereinafter referred to as "Yiwu city life") 100% of the rights and interests.

The share purchase price will be paid by Lianhua supermarket at a HK $3.97 share (equivalent to about 3.16 yuan) to the Bailian Group's private placement of 284177300 domestic stocks.

The acquisition of Yiwu urban life is a large supermarket which integrates supermarkets, boutique, catering, leisure and entertainment, and is wholly owned by the seller Bailian Group.

Its core asset is a large comprehensive commercial real estate located at 168 Wang Road, Yiwu. The land use right area is 19151.66 square meters, and the ground building area is 7978.26 square meters.

After the completion of Bailian Group's planned sale property, it will be leased to Hangzhou Lianhua China Merchants Group Co., Ltd. and pferred to Hangzhou Lianhua at the right time to further consolidate and strengthen it.

Regional market advantages.

At present, the above property assets have been leased to Zhejiang Century Lianhua supermarket limited. The rental period is from July 15, 2014 to July 14, 2015.

This year, Bailian Group also invested 820 million yuan in Yiwu's urban life.

Express, though

After the company's holdings of Lianhua Supermarket (including shares held by Shanghai Bai Qing Investment Co., Ltd.) will drop, but the consolidated statement will remain unchanged. Therefore, Lianhua Supermarket's business and financial improvements will also be reflected in the supermarket's business part after the paction, and will convey positive signals to the market and benefit the company at the same time.

At the end of 2013, Lianhua supermarket had a total assets of 20 billion 521 million yuan, net assets of 3 billion 649 million yuan, and 2013 yuan achieved operating income of 30 billion 383 million yuan and net profit of 53 million yuan in the year of 2013.

At the end of last year, the total number of Lianhua supermarket and its Affiliated Companies has reached 4530 stores (excluding affiliates' stores), covering 19 provinces throughout the country.

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In the evening of September, autumn winds are blowing gently.

Beijing Chaoyang District Shuang Hui Yuan District, traffic flow, crowd flow bustling.

In the residential area near the South Gate office floor business, but not too popular.

One of the first floor businesses of Building 5 is "Hey guest" Shuang Hui Yuan store.

The black, red and white words on the door face are very eye-catching.

Enter the shop door, uniform decoration style, and other "Hey guest" shop consistent.

About 20 square meters of shops, only one clerk is on duty.

Around the walls, there are merchandise posters, including fresh food, mobile phone appliances, wine, watches, etc.

In addition, there are some special items such as cooking oil and so on.

A computer display is placed in the middle of the shop. The shop assistant told reporters that he could refer to the posters and objects in the store. "The price of the commodity is the same as that of the SF, but the order in the store can enjoy a discount of 200 yuan and a reduction of 20 yuan. If you use your account number in the SF, you will not enjoy it."

However, when the reporter experienced in the shop, no other people came to the store to consult or order.

Reporters learned from the Shun Feng customer service department that there are nearly 90 "Hey customers" shops in Beijing, most of which are located around the community.

For example, "Hey guest" new Hualian shop is located near the new Hualian home area in Tongzhou District. Wei Hongmin, the shopkeeper, said that the site was chosen because there were several relatively mature communities in the neighborhood, most of them were young people with relatively strong spending power.

"Hey customer" market planning responsible person said, Shun Feng Logistics using the accumulation of big data location, "Hey customers" choose to open in the online shopping active community, these places can achieve "Hey guest" value proposition.

"Hey customer" market planning responsible person introduced: "comparing consumers with mobile terminal shopping," Hey guest "experience advantage lies in experience service and replacement service, after the customer orders, goods to the store, customers can directly experience the purchase, if feel unsuitable, can be returned on the spot.

Compared with the traditional 7 to 11 days' return service of the traditional electricity supplier, "Hakka" can achieve the best return on the same day through the strong logistics advantage of SF and replace it on the 3 day.

In the future, "Hey customers" will launch applications suitable for mobile terminal shopping, so that customers can enjoy services anytime and anywhere.

At present, SF "Hey guest" has opened about 2000 nationwide.

"We hope that in less than a year, there will be no less than 4000" Hey customers ".

"Hey," the head of market planning said.