Taobao Intends To Adjust Fees Rules, A Number Of Fund Companies, Goods Based Products "Booth"

Reporters visited the fund company Taobao store found that many companies started off the shelf money fund.

The reason is that Taobao will adjust the charging rules.

Informed sources told reporters that Taobao intends to levy a sales service fee to the fund company, the standard is 3/1000 of each paction volume.

The new rules of "one size fits all" impact on Monetary Fund and C end funds, but for other types of funds, it is a great benefit, because the sum of subscription fees and platform services fees collected by Ali before it is about 6/1000.

With more and more IMF going off the shelves, the development prospect of Taobao fund store is full of variables.

Sales fee / sales fee

Reporters visited GF Taobao store to see that the store home page wrote "goufa money bag", "Guang Fa Tian Hong" and "Guang Fa currency" from September 30th to Taobao.

This is not a case, some fund companies Taobao shops have already quietly laid down the Monetary Fund.

Reporters in the Huaxia Fund Taobao store page to see, the money fund stalls have been withdrawn.

Some of the fund companies, Taobao stores, the remaining equity funds are still being sold, and some Taobao stores sell only index funds.

"All industries are laying off monetary funds, which are all these days."

A large fund company in Beijing electricity supplier told reporters.

It is understood that the main reason for some fund companies Taobao store's lower shelf monetary fund is that Taobao intends to adjust the charging rules.

People familiar with the matter told reporters that Taobao would like to levy a sales service charge on the fund company, which will be charged according to 3/1000 of each paction volume.

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After modification, investors charge a fee of three thousand dollars for each purchase, and the management fee of some IMF is only one thousand three thousand.

This is a big impact on the C fund, which does not charge for the purchase fee and the back-end fee.

Above fund company electric business personage expresses.

Take GF fund as an example, it is directly related to the change of the charging rules of the fund and the Taobao.

It is understood that since the opening of the Taobao store, the total volume of pactions has been only 700 million ~8 billion yuan, of which the absolute proportion of the monetary fund is, and the number of customers in Taobao stores has reached 80 thousand ~10 million, ranking the top three in the industry.

Now, Taobao is changing its charging rules. It is helpless for GF to launch its monetary fund.

However, the lower shelf Monetary Fund has saved a lot of manpower costs for GF.

"After the monetary fund goes off the shelves, Taobao stores will not have so many customers to consult, and the company will no longer need to provide so many consultants."

GF fund providers said that manpower cost is one of the most important costs of Taobao fund store. There were more than ten customers in the shop before, and now it has reduced to five or six.

However, the overall investment in Taobao stores will not change.

In the industry

Guess this is Ali's protection of the balance of treasure.

Because Taobao's sales of Monetary Fund to some extent caused the diversion of the balance of treasure users, this is clearly Alibaba do not want to see.

It is worth mentioning that the adjustment of Taobao's fees rules has a great impact on IMF and C funds, but it is a good thing for other funds.

"Before (other funds) are charged according to six thousandths, and now" one size fits all ", all charges in accordance with each 3/1000.

The above-mentioned people familiar with the matter said that they had to purchase subscription fees and platform service fees before, and the purchase fee was sixty percent off, so that most of the products were charged at 6/1000, and now they charge two pieces of fees together for only 3/1000.

Taobao stores become "chicken ribs"

Since Taobao opened last November, sales of the fund company have been described as "ice and fire".

According to the information times, most shops are cold and clear, and some shops do not sell more than 100 units. Some of the products are trading for nearly a month.

However, the products such as Wells Fargo, Jianxin, GF, and Taobao's mainstream balance treasure and recruit treasure are very prosperous.

Because most of the fund companies Taobao shop sales are not satisfactory, resulting in the industry's attention to its decline.

At present, there are 32 fund companies that have shops in Taobao, which are basically the same as last year.

There are more than 90 fund companies in the market, which means that many fund companies have limited interest in Taobao.

"Lately, I have not paid much attention to Taobao stores, and all of the above funds are not selling well."

A fund company in Shenzhen, an electricity supplier, said.

In view of the fact that Taobao fund stores are not selling very well, people interviewed by fund companies generally believe that, first of all, the platform is immature, and investors' investment ideas are not mature. Many Taobao groups only focus on short-term performance. Generally speaking, Taobao's sales volume will rise if the products are good in one month.

Taobao channel really has a future, but it needs time and training. It needs more fund companies to invest in investor education.

Since the birth of the balance treasure, all kinds of "treasure" products have gone all over the world. These products bring users the ultimate experience through rich application scenarios and one click purchase and redemption.

In contrast, the IMF of Taobao fund does not have many characteristics, nor does it have a better way to promote it.

"Taobao has the balance of treasure, other fund companies Taobao stores want to make products that are more characteristic than the balance treasure, it is very difficult.

Taobao and Celestica are a company that sells their products to their competitors' homes, and the results will not be very good.

The above Shenzhen fund company electricity supplier frankly.

"The cost of manpower, the decoration of Taobao pages and the apportionment of various expenses make it difficult for fund companies Taobao stores to do so."

A fund company complains.

For some fund companies under the Taobao store goods base moves, the person said, "monetary fund does not make money, put on top of it is meaningless."

For most fund companies, the IMF's sales in Taobao are not ideal, but the cost of opening stores is rising.

In fact, it is not easy for fund companies to make Taobao's monetary fund special. First of all, the combination of Celestica and Ali is a psychological barrier for many fund companies in the process of cooperation with Taobao.

A fund company in Shanghai has said that it has not yet seen the logic of making money in the Taobao store. The company is now mainly building its own platform, as well as its cooperation with the external platform.

Reporters learned that, at present, the major fund companies are increasing the development of PC end and mobile terminal direct selling platform.

At the same time, some fund companies are also actively expanding external cooperation, including major e-commerce platforms, banks and other channels, of which external cooperation mainly focuses on the category of balance treasure products.